LOEWE, the renowned luxury fashion brand, is thrilled to introduce K-pop sensation TAEYONG as its new Global Brand Ambassador. TAEYONG is widely recognized for his unique personal style and his genuine love for fashion. Throughout his career, he has shown unwavering support for LOEWE‘s innovative design and impeccable craftsmanship, often blending the brand’s key runway pieces with casual wardrobe staples to create contemporary and fashion-forward looks. This exciting collaboration will be marked by TAEYONG’s attendance at LOEWE’s upcoming SS24 men’s runway show in Paris.
Creative director Jonathan Anderson expressed his delight at welcoming TAEYONG to the LOEWE family. Anderson acknowledged TAEYONG’s special connection to the brand, as he has long admired and worn LOEWE’s creations. TAEYONG’s idiosyncratic style resonates with LOEWE’s vision, making him a perfect fit for the brand. Anderson is particularly excited about the collaboration given TAEYONG’s diverse talents in songwriting, performing, and visual creation, eagerly anticipating the creative possibilities that will arise from this partnership.
In response to the announcement, TAEYONG expressed his deep honor at becoming a LOEWE Global Brand Ambassador. He revealed that he has been a tremendous fan of LOEWE for not only their exceptional designs but also their unique philosophy and mode of communication. TAEYONG appreciates LOEWE’s commitment to artistic expression and its celebration of individuality. Grateful for the opportunity to embark on this exciting journey with LOEWE, he eagerly awaits the chance to represent the brand on a global scale.
TAEYONG’s remarkable career began in 2016 when he debuted as a member of the highly popular K-pop group NCT. Since then, he has established himself as an all-rounder artist, captivating audiences with his outstanding performance skills, engaging vocals, and striking visuals.