The beauty line founded by Hollywood socialite and entrepreneur Kylie Jenner has just dropped an exclusive, in-store-only collection at Bugis Junction.
Glamorous, bold, and trendsetting. As a teenager, Kylie Jenner was the ultimate icon. So many of us grew up watching her evolve from a reality-TV kid into a full-blown beauty muse.
With her curvy yet toned silhouette, signature brown eyes, and famously plump lips, she embodied a fresh kind of Hollywood glamor with a social-media twist. She was aspirational, relatable, and undeniably magnetic. It is almost impossible to forget how deeply her looks influenced the aesthetic of millennials and Gen Zs alike. Whether you were trying to recreate her soft matte makeup, her bold hair colors, or her photo-ready skin, it’s undeniable how Kylie has set the tone for an entire generation.
With such a massive fanbase, it was no surprise that she was named one of Forbes’ youngest self-made billionaires in 2019. What began in 2015 as a single lineup of lip kits grew into a full-scale beauty empire, which has now officially landed in Southeast Asia with the opening of the very first permanent Kylie Cosmetics store in Singapore. For longtime followers who have seen her journey from Keeping Up with the Kardashians to her powerhouse social media presence, it feels like a full-circle moment. For younger fans who admire her aesthetic from TikTok edits and Instagram reels, this is a chance to finally experience her products in real life.
With Kylie Cosmetics now open locally, you can explore the full world of her beauty brand, try the cult favorites for yourself, and understand why so many swear by her formulas.
Here’s a Quick Look at the First-Ever Kylie Cosmetics Physical Store in Singapore
Exactly a decade after the brand made its debut, Kylie Cosmetics has taken yet another major step. Following two well-received pop-ups, including the candyfloss-pink café takeover at Alani that went viral on local feeds, the brand has finally planted permanent roots here in Singapore.
The first standalone Kylie Cosmetics store in Southeast Asia is now open at Bugis Junction along Hylam Street, and yes, fans are already lining up. Ever since the doors opened this November, the store has become a magnet for beauty lovers, makeup collectors, and anyone who has been curious about Kylie’s lip kit. Social media has been flooded with unboxing videos, swatch reels, and first impressions, sparking a new wave of Kylie-core excitement.
The launch also marks the brand’s 10th anniversary, and the celebration comes with an exclusive collection you can only find in-store. There’s the 10-shade eyeshadow palette inspired by Kylie’s iconic hair transformations through the years. You can also own the re-released matte Lip Kits in limited-edition shades, glossy Supple Kiss Lip Glazes, and a loose powder highlighter created specially to deliver that 2015-core glow—because why not?
Even more exciting is the highly sought-after King Kylie collection, available in its full glory at the store. Yes, you can now get your hands on the entire collection lineup. The store also has a wide range of shades, which makes it easier to find something that complements your skin tone, undertone, or go-to makeup style.
And more treats are set to roll in this Black Friday season. From November 28 to December 1, you can enjoy a 20% in-store discount. Spend S$180, and you can bring home a miniature Cosmic Kylie Jenner Eau de Parfum Fragrance, a Kylie Cosmetics makeup pouch, a tote bag, and even more gifts while stocks last. If you are trying to stretch your budget without compromising on the experience, you can also pick up any two items from the King Kylie Collection and still receive a limited-edition themed pouch. You may also opt for the Kylie Favorites Set priced at S$160, which includes a full-size Cosmic Kylie 100ml parfum, a Lip Kit, and the Skin Tint Blurring Elixir.
This is Your Sign, Beauty Lovers!
This holiday season, Kylie Cosmetics might just be the perfect addition to your glam routine. Whether you prefer soft glam, a glossy everyday look, or full-on festive sparkle, the brand offers something for every aesthetic. It also makes a thoughtful gift for friends who love makeup, especially now that everything is more accessible—no more international shipping fees, long waits, or hoping your package arrives safely and on time. Everything is right here in Singapore at 200 Victoria Street, Bugis Junction.
So, what will you be adding to your collection?
Cover image credit: Kylie Cosmetics
