Singapore’s most charming city residents are getting their own jewellery collection.
Homegrown jewellery brand By Invite Only will launch its Otters Collection on 6 August 2026, just in time for National Day. Inspired by Singapore’s much-loved otters, the collection brings together local character, playful design and easy everyday wear.
Available in gold, silver and rose gold finishes, the range includes four pieces priced from S$39 to S$79.
A Playful Tribute to Singapore’s Otters
Otters have become a familiar part of life in Singapore. From swimming through waterways to making surprise appearances around neighbourhoods, their curious behaviour often turns an ordinary day into a memorable one.
By Invite Only transforms that shared local experience into jewellery that feels personal without becoming overly themed. The collection balances cute otter details with the brand’s signature delicate style, making each piece easy to wear long after the National Day season ends.
The River Otter Bracelet, priced at S$79, features an otter floating peacefully along a river. A cubic zirconia detail adds a subtle sparkle, while the braided chain reflects the gentle movement of water.
Meanwhile, the Barrage Otter Bracelet costs S$69 and presents the otter in a cheerful walking pose. Three cubic zirconia stones complete the design, adding shine while keeping the overall look refined.
Both bracelets offer different takes on the same local icon. One feels calm and dreamy, while the other captures the lively personality that has made Singapore’s otters so popular.
Jewellery With Local Character
For those who prefer smaller accessories, the Otterly Lovable Studs offer a more understated option. Priced at S$39, each earring features an otter holding a sparkling cubic zirconia stone in its paws.
The design adds personality without overpowering an outfit. As a result, the studs can work with casual looks, office wear or more dressed-up occasions.
Completing the range is the Otterly Lovable Necklace, priced at S$79. Its playful pendant features an otter holding a brilliant cubic zirconia stone that appears to dangle from the chain.
The campaign imagery adds another layer of Singapore nostalgia. The jewellery appears alongside miniature versions of familiar local spaces and objects, connecting the collection to everyday life around the island.
Ultimately, the collection is not only for serious otter fans. It also speaks to anyone who wants to celebrate Singapore in a subtle, wearable, and meaningful way.
Whether bought as a National Day keepsake, a gift for someone who loves local culture or simply a fun addition to a jewellery collection, the pieces capture the small stories that make Singapore feel like home.
By Invite Only’s Otters Collection will be available online and at its stores from 6 August 2026. Prices range from S$39 to S$79.
