April 13, 2024 The voice of all eras.

BTS Jungkook Makes Headlines as Calvin Klein’s Newest Brand Ambassador

April 10, 2023

April 10, 2023

Sharing is caring!

“I see this partnership as an opportunity to connect with my fans in a new way.”

And it’s finally out. Even on their hiatus, the members of the groundbreaking band BTS remain a hot topic worldwide—particularly now that they are pursuing their artistic endeavors. Army all around the world is always up for anything that the boys are into.

Most recently, BTS fans couldn’t help but get all excited as Calvin Klein officially named Jungkook as its newest global brand ambassador for Calvin Klein Jeans and Underwear. After the high-end luxury brand released a teaser video on March 27, introducing a partnership with its newest ambassador, fans could not help but notice the similarity of the face in the video to that of Jungkook. In an instant, rumors spread like wildfire, and people began to look forward to the official announcement made by the brand.

True enough, the day after, the renowned American fashion brand unveiled its latest campaign, featuring Jungkook in shots by Park Jong-ha. In the 30-second clip released, the BTS member is seen lounging in an array of Calvin Klein pieces with Zayde Wølf’s King playing in the background. But fitting to its lyrics, a particular scene is highlighted where Jungkook stares at the camera as the song goes: ‘It’s good to be a king.’

Aside from the clip, additional images featuring Jungkook modeling pieces from Calvin Klein’s Spring 2023 Collection were also released, including a photo of him shirtless and only wearing an oversized denim jacket.

In a press release, Jungkook shared his excitement about the partnership. “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador.” He emphasized how he wanted to connect even more with his fans by showing a different side of himself. “My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”

Calvin Klein expressed its delight in having the K-pop sensation. As the brand’s Global Chief Marketing Officer Jonathan Bottomley puts it: “We pride ourselves on identifying globally relevant talent whose cultural impact and values alight with our own. Jungkook is one of the world’s most popular artists. He possesses a rare ability to connect with international audiences through both his music and style. We’re fortunate and excited to have him join the Calvin Klein team.”

Prior to Jungkook, the luxury brand also partnered with other K-pop stars, like Jennie of BLACKPINK. Now, the K-pop singer joins the list of Calvin Klein models who have made an impact worldwide, including Michael B. Jordan, FKA twigs, Kendall Jenner, and Aaron Taylor-Johnson.

Jungkook’s recent collaboration with Calvin Klein follows the partnerships his BTS bandmates have made with other high-end brands, including that of Suga with Valentino, Jimin with Dior and Tiffany & Co., and J-Hope’s Louis Vuitton. Aside from creating their path, the members are also expected to enlist in South Korea’s mandatory military service as part of their hiatus. Jimin and J-Hope have already enlisted, and the rest are expected to follow suit. As the youngest member of the group, Jungkook may potentially be the last to enlist.

Related Posts

‘Hit Me Hard and Soft’—Billie Eilish Finally Unveils New Album

April 12, 2024

April 12, 2024

The Oscar-winning singer-songwriter isn’t releasing any singles, as the album is meant to be listened to in its entirety. Looks...

Taylor Swift Officially Joins Forbes’ World’s Billionaires List for 2024

April 8, 2024

April 8, 2024

The multi-Grammy Award winner achieves a rare feat by earning the title exclusively through songwriting and performing. As if it’s...

‘Sex and the City’ is Now on Netflix—Will Gen Zs Swipe Right to this HBO Classic?

April 3, 2024

April 3, 2024

After nearly three decades since its debut, will the iconic show still captivate and evoke the same emotions as it...

Camila Cabello Teams Up with Playboi Carti for Euphoric Single ‘I LUV IT’

March 28, 2024

March 28, 2024

Camila Cabello just unleashed ‘I LUV IT’, a sizzling collaboration with hip-hop maverick Playboi Carti, and it’s everything fans could...

Uniting Style and Sport: Y-3 and Real Madrid Launch a Striking Matchwear Collection

March 27, 2024

March 27, 2024

When Style Meets the Stadium In an electrifying blend of high fashion and high-stakes football, Y-3 and Real Madrid have...

RIMOWA’s New Beat: Introducing the Hammerschlag Collection

March 27, 2024

March 27, 2024

The Hammerschlag Collection: RIMOWA Strikes a Chord with Heritage and Craftsmanship If you thought RIMOWA was all about sleek lines...

EXO’s D.O. is Coming to Singapore for His First Solo Concert

March 26, 2024

March 26, 2024

Exciting update, Exo-L and Dandanies! Mark your calendars for September because the South Korean actor and idol will hold his...

What’s New? Malaysia’s Viral ‘US Pizza’ Now Sizzles Hot in Singapore

March 26, 2024

March 26, 2024

Time to dig in for some cheesy goodness with the store’s renowned cheese boat pizza! Guess we can all agree...

Get Ready to Fly High with “House of the Dragon” Season Two: What You Need to Know

March 22, 2024

March 22, 2024

If you’re anything like us, your heart probably did a little somersault when you heard the news: House of the...

South Korea’s Bestselling Sagwadang Apple Pies Are Now in Singapore—For a Limited Time Only!

March 21, 2024

March 21, 2024

The pop-up store is open for just two weeks, from March 18 to April 7. There’s something about apple pies...

Wander and Wonder at Singapore’s Newest Outdoor Attraction: Sensoryscape in Sentosa

March 20, 2024

March 20, 2024

Going for a walk has never been this exciting. Yep, it’s finally open. Making your Sentosa Island experience even more...

Delving into the Steamy Secrets of ‘Supersex’—Netflix’s Most Daring and Explicit Series Yet

March 19, 2024

March 19, 2024

No, this isn’t your typical thirst trap tale. There’s a seductive depth to Rocco Siffredi beyond his moniker as the...

CeraVe Hits Singapore: The Ultimate Skincare Game-Changer Has Arrived

March 18, 2024

March 18, 2024

Hey, Singapore! Say goodbye to your skincare woes, because CeraVe is here to transform your daily regimen. That’s right, the...

Netflix is Dropping ‘Black Mirror’ Season 7 in 2025, Including Sequel to ‘USS Callister’

March 18, 2024

March 18, 2024

The hit sci-fi anthology will return with six new episodes. Confirmed: Black Mirror is poised to stimulate our minds once...

Cherry Blossoms on Your Plate: The Ultimate Guide to Sakura-Themed Eats

March 14, 2024

March 14, 2024

Hey foodies, spring has officially sprung, and it’s not just the cherry blossoms that are popping – Japanese eateries are...