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adidas and IVY PARK Unveils a Dazzling Swim and Lifestyle Collection with IVY PARADISE

June 20, 2023

June 20, 2023

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Celebrating freedom and self-expression, the capsule comes in an inclusive, versatile, and stylistic sizing range, perfect for music festivals, glamorous city soirées, or hanging out with friends.

Inspired by disco-era nightclubs, 90s hip-hop pool parties, and present-day raves, adidas and IVY PARK launch their latest collaborative swim and lifestyle collection: the IVY PARADISE. Set to be the summer’s ultimate must-have for the gorgeous and cheeky, the capsule dazzles in sequin silhouettes, lux velvet materials, and IVP monogram prints.

Pushing boundaries for athleisure and luxury and celebrating freedom and self-expression, Ivy Paradise sets itself apart from the usual swimwear as it can be flaunted from the water onto the dance floor with its versatility and stylistic combinations—these can even be worn on music festivals that you are scheduled to attend, glamorous city soirées, or lazy poolside moments with friends.

IVY PARADISE: Exhibit the Discos of the Past and Dance Parties of the Present

Inclusive and subversive in nature, adidas and IVY PARK’s latest collection pays homage to the discos of the past and dance parties of the present—creating an immersive experience rooted in escapism, hedonism, and the power of music. This collection embraces the extraordinary and rebellious in fashion, inviting the sensational and subversive to take center stage. With a bold call for attention, Ivy Paradise celebrates individuality and self-expression in their highest form.

IVY PARADISE: Exhibit the Discos of the Past and Dance Parties of the Present

Ivy Paradise is specially crafted to celebrate all body types, offering a range of luxurious fabrics, striking color blocks, and versatile designs. Providing endless creative possibilities to cater to your style, these come in reversible and 2-in-1 options with extreme cutouts, iridescent linings, shimmering rhinestones, and spandex to complete the overall look. Aside from that, you can add playful details with crystal mesh sarong wraps, crop tops and short sets, swimsuits, speedos, hot pink sequin jackets, or shorts paired with fringe.

With Ivy Paradise, you’ll absolutely make an unforgettable fashion statement—most especially with the wide array of beach accessories, including monogram visors and bucket hats, Ivy Park logo towel, and a disco bag, that you can include in your purchase.

Available in brown monogram, brown monogram multi, dark/brown cream, cozy pink, and mesa, the collection exudes confidence and embraces the essence of modernity, boldness, and sensuality. The swim-led line combines the iconic IVY PARK monogram, which evokes a nostalgic hip-hop vibe, with a striking acid-pink color palette.

IVY PARADISE: Exhibit the Discos of the Past and Dance Parties of the Present

Prepare to be captivated by the dramatic combinations of sequins, fringes, velvet, and mesh—blending contemporary flair with the electrifying spirit of the disco era in the 31 swim styles available in a wide range of sizes from 3XS – 4XL and retails from $89 – $399 for apparel, and $129 – $139 for accessories.

Get ready to rock an outfit that truly represents your unique style! Slay with adidas and IVY PARK’s latest collection. Ivy Paradise is available online at https://www.adidas.com.sg/ivypark and on the adidas App from 23rd  June. Make sure to mark your calendars!
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