The global rollout of the Looney Tunes x MCM Collection is accompanied by special pop-up and pop-in stores in Singapore that are donned in vibrant images of the world’s most famous and beloved canary.
Who’s not familiar with that signature “I tawt, I taw a puddy tat!” line? First released in 1942, the yellow canary in the Warner Bros. Looney Tunes and Merrie Melodies series is now celebrating its 80th year in the industry. Amazing, right?
Anchored on the “80 Years of Tweety” campaign, luxury lifestyle goods and fashion house MCM, or Modern Creation München, joins the celebration of the eight decades of animated hijinks with a playful collaboration. For its brand’s latest capsule, the official collaboration with Warner Bros. Discovery Global Consumer Products unveils the fashion brand’s long-running heritage in the entertainment sector with 30 original pieces, including the Tweety bags, ready-to-wear, and colorful accessories. These are now available at MCM stores and its official website.
Along with its global rollout, Looney Tunes x MCM’s celebration of brightly colored fashion items and ready-to-wear is accompanied by special pop-up and pop-in stores that are bedecked with vibrant images of Tweety himself, and of course, you’ve guessed it right, his iconic bird cage.
Both kids and kids at heart are free to browse MCM’s Looney Tunes range, which features Tweety’s playful visage on a wide variety of Visetos monogram products, combining classic MCM iconography with the long-running animated classic. Doubling the fun with its immersive experience and shareable social moments, customers can also engage with augmented reality effects!
Not only that, but fans can also take their pick from totes, shoppers, and backpacks that are available in black, white, and cognac editions of the iconic Visetos Monogram. You may choose from a wide range of hoodies and sweaters – that are emblazoned with the renowned letters of the Haus – and a bold assortment of leather goods that capture the cartoon spirit with MCM’s signature craftsmanship. Completing the overall look are the animated ball caps and bucket hats.
As per the Global Brand Officer of MCM, Dirk Schönberger, “This special collaboration between MCM and Warner Bros. Consumer Products is an inspiring opportunity to connect with our customers and fans give Tweety’s iconic character.”
During the launching of the campaign early this year, President of WarnerMedia Global Brands and Experiences, Pam Lifford, shared: “For eighty years, Tweety has marched to the beat of his drum, inherently representing what it means to be unapologetically yourself. His endearing personality has made him a pop culture favorite, and he’s known for making appearances in the most unexpected ways. As a key member of the Looney Tunes franchise, we definitely wanted to celebrate Tweety’s 80th in a big way and are excited for the year-long celebration ahead.”
Aside from the newly released Looney Tunes X MCM collection, Tweety’s anniversary was also celebrated across the studio with new Tweety content on HBO Max, together with new themed experiences and collections from Warner Bros. Discovery Global Consumer Products. The culmination of all these activities will be done on Tweety’s birthday, November 21.
To learn more about the other meaningful engagements of this campaign, visit the “80 Years of Tweety” website.