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Step Up Your Sneaker Game: The Epic KENZO x ASICS Collab

January 23, 2024

January 23, 2024

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Hey Sneakerheads, Get Ready for a Game-Changer!

What’s up, everyone? Get ready for a major drop that’s set to revolutionize your sneaker collection! ASICS is back with a bang, relaunching the iconic GEL-KAYANO 20, but this time with a stylish twist thanks to a collab with KENZO. This isn’t just another sneaker launch; it’s a fusion of high-end fashion and top-notch athletic performance.

Originally hitting the streets in 2013, the ASICS GEL-KAYANO 20 has been a go-to for runners seeking comfort and stability over those long distances. But guess what? KENZO is now bringing its A-game to elevate this classic to new heights, proving once again that ASICS is a heavyweight in the sneaker market.

Let’s talk tech for a sec. The sneaker features a two-layer midsole and outsole combo, boasting EVA, TPU, GEL technology, and rubber to ensure your feet get the ultimate pampering, whether you’re sprinting on the track or cruising the city streets.

Now, for the style-savvy among us, the design is where it’s at. Picture this: two styles with the iconic GEL-KAYANO 20 functional cage, but reimagined with KENZO’s fierce tiger graphics, complete with faux-fur on the upper surface. One style pops with blue, lime green, and orange, while another brings back the classic vibe with silver, gold, and white. But wait, there’s more! A third style is a literal color explosion, featuring bold blue, green, pink, yellow, and orange, offset by crisp white. And for that co-branded flair? The ASICS label is on the right tongue and KENZO on the left, not to mention some slick special packaging.

Here’s the scoop: The KENZO x ASICS sneaker is launching with a raffle on KENZO.COM on January 22nd, 2024. But if you miss that, don’t stress! They’ll hit KENZO stores and a select network of retailers from January 26th, 2024, priced at €290.

So, whether you’re a sneaker enthusiast, a fashion-forward individual, or just someone who appreciates the perfect blend of style and comfort, this collab is something you won’t want to miss. Mark those calendars, set those reminders, and get ready to step into a world where fashion meets function in the most epic way!
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