To ultimate bop by the girls, for girls who just wanna have fun.
There’s always that little voice inside that holds us back, making us hesitate to explore new things. It’s easy to let fear win and keep those “what-ifs†locked away. But if you’ve ever doubted yourself, Jennie’s here to remind you—girl, it’s time to let go and have fun!
In her first single marking a fresh chapter in her solo career, Jennie serves unapologetic confidence with Mantra. Her bold, hyper-feminine lyrics encourage us to shake off second-guessing and step into our power, embracing a carefree and drama-free existence. Set to a hypnotic beat, Mantra is the ultimate anthem for starting a new era—living for yourself and loving it.
Jennie Unveils a New Era with ‘Mantra’
Kicking off her new solo era, Jennie just dropped Mantra, her first solo track in a year, and it’s everything we didn’t know we needed. Alongside the single comes a visually stunning music video, where Jennie debuts a blonde transformation and serves up an unapologetically sensual performance under the Californian sun. Every outfit change radiates confidence and unstoppable allure, proving she’s in full command of this new chapter. Yes, girl!
The music video, now trending on YouTube, opens with a fun nod to the 1998 film Rush Hour, showing a little girl in the backseat singing along to Mantra. Soon after, Jennie enters the scene, stepping out of vintage cars and strutting through a series of wildly different looks, each more iconic than the last. It’s a whole vibe—as the lyrics aptly put it, “Pretty girls don’t do trauma, no new drama, we already got a full day.â€
In a statement, Jennie shared how Mantra perfectly captures her new era: “I think ‘Mantra’ will make my fans happy but also show a new side of me as a solo artist. The song was inspired by my time recording in Los Angeles and hopefully fans feel that energy—which is about being positive, being expressive, and being true to who you are. It’s energetic and empowering with a message for all of my ladies, women, and pretty girls out there to love yourself for who you are.â€
Jennie’s words ring true throughout the track, which pulses with energy and empowerment. She dedicates Mantra to “all my ladies, women, and pretty girls out there,†urging them to love themselves unapologetically. The song’s infectious beat and empowering message make it a true anthem for anyone ready to own their confidence. As she chants in the chorus, “This that pretty-girl mantra, this that flaunt ya, just touched down in LA / Pretty girls don’t do drama ‘less we wanna, it’ll be depending on the day.â€
This is Jennie, fully embracing a drama-free life while flaunting her power and individuality.
Jennie’s Mantra isn’t just about the music—it’s about vision. Produced in partnership with her label, Odd Atelier, and Columbia Records, the track’s creative direction is handled by Tanu Muino, the genius behind music videos for Harry Styles and Dua Lipa. The video exudes Jennie’s signature style while pushing boundaries with its cinematic visuals and confident storytelling. It’s the Jennie we know and love—but evolved.
The track has taken the internet by storm, with fans praising its message of female empowerment and Jennie’s ability to always serve something fresh. “It reflects the main theme of female empowerment and confidence. It was important for the overall vision to be consistent, and I love how it turned out.â€
Although Jennie is making waves in music, Mantra isn’t the only thing she’s been up to. Last year, she gave us the unforgettable one-off single You & Me, and she’s been expanding her entertainment empire, appearing in HBO’s The Idol and collaborating with Matt Champion on Slow Motion.
BLACKPINK fans also have something big to look forward to. YG Entertainment recently confirmed that the group will be releasing a new album and embarking on a world tour in 2025. After their smash-hit Born Pink in 2022, this will mark their comeback as a quartet.
Jennie is living proof that you don’t need drama to dominate. With Mantra, she’s embracing a new chapter—one that’s all about owning your power, shining bright, and living your best, drama-free life. As Jennie herself puts it: “This is your anthem.” So go ahead, let Mantra be your soundtrack for slaying with confidence, living freely, and loving every minute of it.
It’s time to live your pretty-girl mantra—unapologetically.
Cover image credit: jennierubyjane