October 4, 2023 The voice of all eras.

Flash Coffee Singapore Goes Beyond Being Plastic Neutral, Partners with CLEANHUB to Recover Plastic Waste

March 26, 2022

March 26, 2022

Sharing is caring!

Enjoying your favorite cup of coffee? As you savor the enticing aroma of that roasted coffee beans and take a sip of the daily dose of caffeine that you need for you to last the day, have you ever wondered where your disposable coffee cup goes after? Just how sustainable and eco-friendly is your most-favored brand of coffee?

While it’s convenient to use those plastic cups – along with their lid, sleeves, and stir sticks – as you take them out, we all know the impact that they may bring to our environment, particularly to our oceans if not properly disposed of. That’s why tech-enabled coffee chain, Flash Coffee, is taking its commitment a step forward towards environmental responsibility by partnering with green start-up, CleanHub, in neutralizing its plastic impact.

In November 2021, Flash Coffee first embarked on a mission to neutralize its plastic impact in the past, present, and future by committing to recover over 80,000 kilograms of plastic waste in collaboration with CleanHub. This means that for every Flash Coffee purchase, the coffee chain – together with CleanHub and its global network of plastic collection projects – recovers the equivalent amount of plastic before it reaches the oceans.

From Plastic Neutral to Plastic Neutral+

Knowing how powerful working together is, Flash Coffee and CleanHub now move forward with more sustainable advocacy to create a long-term positive impact on the environment. In Flash Coffee’s latest app update, the consumers can now take part in the coffee chain’s sustainability project!

As all orders made at Flash Coffee are automatically plastic neutral, customers can choose to contribute $0.20 on the check-out page to enable the recovery of ten times more plastic than needed to neutralize the impact of a single plastic cup. By simply doing this top-up, the purchase made will become Plastic Neutral+, where 100% of the contributions will directly go to the funding of the selected CleanHub’s collection partner. In this new update, customers will also receive a notification of the latest volume of plastic collection they have enabled. This is made possible by the unique tracking technology of CleanHub.

Supporting GOT BAG and Green Worms through CleanHub

GOT BAG-CleanHub

CleanHub works in global partnerships to recover plastic waste. The start-up company helps track, document, and verify the volumes of plastic waste collected and recovered by Flash Coffee’s collection partners: GOT BAG and Green Worms.

Situated in Damak, Indonesia, GOT BAG, developed the world’s first backpack made primarily of marine plastic. For years, plastic has been one of the biggest pollutants in the country. However, since October 2019, around 2,000 fishermen worked together to collect the plastic wastes along the north shore of Java. These fishermen were given additional income by bringing plastic bycatch back to shore or cleaning the mangroves and waterways leading to the ocean.

All wastes collected are then sorted into different plastic types. All PET is recycled and processed into yarn for the creation and production of the backpacks while the rest of the plastics are segregated according to their most suitable recycling solutions.

On the other hand, Green Worms is a social enterprise in Kerala, India that intercepts the waste before they end up in the natural environment. The group conducts door-to-door collection services for household wastes. They then transport them to the Green Worms Sorting Center where they get segregated into different material types.

The recyclable wastes are sold to recycling companies while the non-recyclables are sent to disposal endpoints. Aside from this environmental movement, Green Worms also supports women from self-help groups in Kerala by hiring and helping them become financially independent.

Flash Coffee aims to create more sustainability-focused campaigns and partnerships in the future to further minimize its impact, protect the environment, and harness the power of the collective to have cleaner oceans and the environment.

CleanHub Founder and CEO, Joel Tasche shared that aside from recovering over one million kilograms of plastic waste, they have also connected more than 100 brand partners to collection hubs in Asia. These brands are not only playing a major role in the environment but have also made a great social impact by providing dignified jobs to hundreds of people.

Going Barepack: Switching out Single-Use Plastics for Reusables

To further reduce the volume of single-use plastics in the operation of Flash Coffee Singapore, they have partnered with the largest reusable packaging system in the area to get the food and beverage items delivered in reusable containers. This initiative will be first implemented in the Oxley Tower and PLUS outlets – and hopefully get successfully rolled out islandwide.

Flash Coffee currently operates in seven markets across Asia-Pacific which include Singapore, Indonesia, Thailand, Taiwan, Hong Kong, South Korea, and Japan. This 2022, the tech-enabled coffee chain is set to launch in a bigger market. To learn more about Flash Coffee, visit them at https://flash-coffee.com/.

Related Posts

Here’s the First Look of Netflix’s ‘Devil May Cry’ Anime Adaptation

October 2, 2023

October 2, 2023

Enter Dante’s world of lifelong vendetta against malevolent demons. Wahoo! The long wait is over for fans who have been...

OMG, Swifties! Pandora’s Celestial Sun and Moon Ring Set is Back in Stock!

October 2, 2023

October 2, 2023

Uh-huh, that’s right. No need to settle for paper rings because the real shiny thing has just been restocked. Here’s...

Tiffany & Co. Unveils a Dazzling Collection Inspired by BLACKPINK’s Rosé

September 26, 2023

September 26, 2023

The exquisite collection sparks in four 18k rose gold styles adorned with rare pink sapphires—a captivating tribute to the singer’s...

Ready for ZoukOut 2023? Here’s What You Need to Know About the Much-Awaited Sundown-to-Sunrise Party

September 26, 2023

September 26, 2023

In collaboration with the producers of Coachella, the festival will be headlined by DJ Martin Garrix and Alesso. Here’s an...

Strangers play Truth or Dare, Drink or Strip with Qatrisha & Migs Almendras 

September 14, 2023

September 14, 2023

In an exhilarating new production, Gen-Z Magazine takes entertainment to another dimension with our latest video content titled “Truth or...

Taylor Swift Dominates the VMAs with 9 Victories: See Complete List of Winners of MTV VMAs 2023

September 14, 2023

September 14, 2023

After a decade apart, NSYNC reunites and presents the Best Pop Award to the Anti-Hero singer. The 2023 MTV Video...

Dessert Dreams Come True: Ben & Jerry’s Collaborates with ANDSOFORTH for Epic Experience

September 14, 2023

September 14, 2023

Get ready to satisfy your sweet tooth like a true Gen-Z or Zillennial with Ben & Jerry’s latest Desserts series!...

Still Obsessed with Mackenyu from ‘One Piece’? Check Out His Other Live-Action Films Here!

September 12, 2023

September 12, 2023

Actually, you might have already seen him before. If you’re finding it difficult to move past Mackenyu Arata’s impressive portrayal...

RIMOWA Elevates the Essence of Travel with ‘Never Still 4’, Echoing the Voices of Global Icons

September 8, 2023

September 8, 2023

In a time where the spirit of wanderlust meets personal evolution, the iconic brand RIMOWA leads the charge in revolutionizing...

Short Circuit 7: The Glittering Nexus of Film, Culture, and LGBTQ+ Resilience

September 7, 2023

September 7, 2023

In a time when the collective clamor for diversity and inclusivity is not just loud but transformative, Singapore echoes back...

No More Wishing to Be Part of That World, ‘The Little Mermaid’ Live Action is Now Available on Disney+

September 6, 2023

September 6, 2023

In case you missed Halle Bailey’s theatrical debut as Disney’s curious and headstrong mermaid princess, you can already stream it...

Taylor Swift Announces ‘The Eras Tour’ Concert Film, Sets New Box Office Pre-Sale Records

September 6, 2023

September 6, 2023

In just three hours, the concert film’s presale surpassed Spider-Man: No Way Home‘s record-breaking theatrical release. Yes, Swifties. The Eras...

Bunnies, You’ve Got to Check Out NewJeans X LINE FRIENDS Pop-Up Store in Orchard Central Singapore

September 4, 2023

September 4, 2023

Don’t say maybe. Make sure to head down to Orchard Central on September 15, ASAP! No more reasons to be...

Unleash Your Inner Fashionista with American Tourister’s ROLLIO Capsule Collection: The Ultimate Blend of Style and Function

August 30, 2023

August 30, 2023

Calling all travel enthusiasts and trendsetters! If you’re all about that jetsetter life and can’t resist a dose of edgy...

A Three-Part Series Spin-Off of ‘John Wick’ is Coming This September

August 30, 2023

August 30, 2023

It’s 1970 in The Continental, and young Winston Scott charts a deadly course against Mel Gibson in this prequel series....