The striking 33-second teaser of the K-pop icon gives a taste of her lyrical depth and bold transformation—of music and style.
After teasing her fierce individuality in the hit Mantra, BLACKPINK’s Jennie is finally ready to reveal what she’s been holding back. Her debut solo album, Ruby, drops on March 7 and promises an intimate look at the multifaceted artist she’s become.
With 15 tracks featuring collaborations from Childish Gambino, Dua Lipa, Doechii, Dominic Fike, FKJ, and Kali Uchis, Jennie is proving her status as one of this generation’s global music forces.
Here’s Everything You Need to Know About Jennie’s Upcoming Album ‘Ruby’
Distributed through her self-established label Odd Atelier, in partnership with Columbia Records, Ruby is set to take fans on an unforgettable musical journey. “My album is going to sound very different,” Jennie shared in a social media video, exuding confidence and mystery. This chapter in her career feels like a deliberate evolution—a moment she’s been carefully crafting.
Her October release of Mantra was a bold introduction to this new Jennie: powerful, unapologetic, and in full control of her artistic identity. The track made waves globally, topping iTunes’ Top Songs charts in 47 countries, including the U.S., and becoming the first song by a female K-pop soloist to hit No. 1 on that chart. It even secured a spot on the Billboard Hot 100 for two weeks straight, a historic feat that established Jennie’s capabilities as a solo artist.
The album’s teaser trailer, with its eerie yet captivating aesthetic, gives fans a glimpse of what’s to come. Sporting fiery red hair and an iconic new style, Jennie hints at the album’s lyrical themes with lines like, “In the dark I grew” and “Money cannot buy no real friends.” The visuals are both haunting and striking—a perfect match for the fierce energy radiating from her latest music.
In a candid moment, Jennie shared how Ruby reflects her entire self: “You’ll definitely know what I mean once the album drops, but because I’m playing with a lot of different genres and elements—I’m rapping here, I’m singing here, I’m harmonizing here, I’m talking here.” She emphasized the diversity of her sound, comparing it to a buffet: “My hope with my album is that the world gets to see Jennie and her music as it is. Like, I wouldn’t even be mad if you hate it. There’s a little bit of everything for everyone.”
Physical editions of Ruby are already available for pre-order, including two photobooks, a CD digipack, and a Target-exclusive CD. Fans will also get a special Jennie-only audio version of the album, featuring stripped-down tracks that highlight her unique vocals without featured collaborators.
Fanbase is now in a frenzy, excited to see how Jennie has pushed her boundaries and explored new musical directions. Are you ready to experience this raw, unapologetic version of Jennie? Circle March 7 on your calendar—because Ruby is coming, and it’s about to redefine what ‘pretty girls’ really means.
Cover image credit: jennierubyjane
