Salomon, the iconic mountain sports lifestyle brand, is expanding its presence in Southeast Asia with the grand opening of its second store in Bugis Junction, Singapore. Following the success of their first store at Raffles City, this new location will offer a curated selection of Salomon’s beloved products, catering to both adventure enthusiasts and urban fashionistas alike.
A New Hub for Sportstyle Enthusiasts
The Bugis Junction store will feature a range of Salomon’s most popular items, known for their blend of functionality and style. From the rugged XT-6 sneakers, which have become a staple in street style, to the versatile ACS+ Pouch, Salomon’s products are designed to meet the needs of a diverse audience. The store promises to be a hotspot for those who embrace the utilitarian gorp-core trend or anyone looking to make a bold fashion statement with their sporty aesthetic.
“Salomon’s products are not just for the trails anymore. They have become a mainstay in urban fashion, blending retro-inspired designs with modern functionality,” says a spokesperson from Salomon. “Our new Bugis Junction store is a testament to our commitment to bringing innovative sportstyle to a wider audience.”
Exclusive Launches and Exciting Activations
To celebrate the opening, Salomon is offering a series of exclusive launches and activations throughout June. S/PLUS members will have the chance to win customized caps and other exciting prizes. One standout offering is the RX MARIE JEANNE, a sleek and stylish recovery slide that will be available exclusively at the Bugis store. This limited edition shoe combines a modern take on the Mary-Jane trend with Salomon’s signature lightweight design.
Members can also participate in a social media contest by sharing their experiences at the new store on Instagram and Red (“Xiaohongshu”). By tagging @Salomon_sg and using the hashtag #SalomonSG, participants can win a pair of XT-WINGS 2 sneakers. Winners will be announced on July 1st, 2024.
Community Engagement and Future Plans
Salomon is not just about selling products; it’s about building a community. The new store will host a variety of events, including a monthly running club, fostering a space for sport and lifestyle enthusiasts to connect and share their passions.
“Salomon’s mission is to unleash the best in people through mountain sports, and our new Bugis Junction store is a step towards achieving that,” adds the spokesperson. “We look forward to hosting community events and providing a platform for our customers to engage with the brand and each other.”
With its innovative products and community-focused approach, Salomon’s new store at Bugis Junction is set to become a cornerstone of Singapore’s sportstyle scene. Whether you’re an avid adventurer or someone who appreciates stylish, functional gear, Salomon has something for you.
Salomon Bugis Junction Store Information:
Location: #01-51, 200 Victoria St, Singapore 188021
For more details, visit Salomon’s website and follow them on Instagram @salomon_sg.
Cover image by: Salomon
