June 16, 2024 The voice of all eras.

‘Bigger, Bolder, and Phatter Than Ever’: Rihanna’s Iconic Creeper is Back

December 7, 2023

December 7, 2023

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Step into a new era of style with the reimagined FENTY x PUMA Creeper, offering three exclusive colorways that transcend age and gender boundaries, effortlessly elevating your style with every step.

Guess there’s really no stopping Rihanna from pushing the boundaries of creativity and influence in the world of fashion and entertainment. After dropping the avant-garde Avanti months ago, she’s back, turning heads by reintroducing the bigger, bolder, and ‘phatter’ version of the fan-favorite Creeper.

Reviving the iconic Creeper with a bold and culturally resonant flair, the latest iteration of the FENTY x PUMA Creeper features an oversized design, a stacked gum sole, and vibrant bursts of colors—slaying extra confidence, extra style, extra everything!

Take a Closer Look at the Iconic Creeper Phatty Collection

Launched in September 2015, the original Creeper swiftly captivated hearts, emerging as an instant fan favorite due to its unparalleled fusion of edgy style and undeniable appeal. Regarded as ‘Shoe of the Year’ by Footwear News in 2016, it has since become a catalyst for transforming sneaker culture, amplifying PUMA’s brand impact and relevance throughout the years.

This time, the new iteration is set to be “bigger, bolder, and phatter than ever”. Dubbed the Creeper Phatty, the updated design comes with a soft suede, with distinguished shoe features, including a padded and debossed formstrip, a debossed FENTY logo on the tongue, laces adorned with gold aglets, and a stacked gum sole. The drop comes in three distinct colorways: iconic black and white, extra bright blue and green, and lavender and cherry red.

As per the multihyphenated Grammy-award-winning singer-songwriter and businesswoman: “We took our OG Creeper and made it bigger and badder. When designing the Creeper Phatty, we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger.”

According to the creative director of the second FENTY x PUMA campaign, lensed by the incredible Philippa Price, the exploration delves into the dynamic interplay of a “creep” and a “phatty” attitude. The campaign vividly accentuates the larger-than-life and vibrant elements of this iteration, creating a captivating fusion of style and attitude.

In the words of the Chief Product Officer of PUMA, Maria Valdes: “The original Creeper changed the name for us. We knew it was time to bring it back. This shoe has universal appeal, and we’ve seen tremendous consumer excitement for the silhouette to return. We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family.”

The FENTY x PUMA Creeper Phatty is ready to elevate your style, and you can grab yours now at Puma 313@somerset, VivoCity, Bugis, ION, Jewel Stores, selected retailers, and on the official PUMA website. This holiday season, treat yourself—and those you cherish—to the ultimate in fashion-forward statements. Step into the season with a touch of boldness and undeniable style.

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