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Reebok is taking a notch higher; launches the Transformative Zig Kinetica

January 14, 2020

January 14, 2020

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Rebook, one of the leading distributors of fitness and lifestyle footwear apparel and equipment, reveals the upcoming launch of Zig Kinetica. Reebok will release Zig Kinetica on February 21, 2020 which they have promoted to be the new silhouette that channels and returns energy with every step.

The ad will be featuring the famous mixed martial artist Conor McGregor who attested I absolutely love these, the grip, the stability. I feel the connection from the sole to the material. According to Rebook, the upcoming launch shows the next phase in Reebok’s “Sport the Unexpected” campaign, celebrating bold risk takers who reshape culture by being anything but expected.

“I’ve been around with Reebok a long time now, and each launch, the energy level is climbing. Now we are exploding.” Conor added.

Highlights of the Zig Kinetica according to Rebook is a built round zigzag, energy-return sole that channels and returns kinetic energy using a three-part system.

  • Floatride Fuel: Energized bouncy foam helps deliver cushioning feel for everyday needs
  • Zig Energy Shell: Channels and returns kinetic energy, while providing a bold aesthetic
  • Zig Energy Bands: A unique outsole that expands and contracts like a rubber band to provide spring-like response

Matt Blonder, VP, Marketing & Digital Brand Commerce at Reebok mentioned We saw an amazing response testing the Zig silhouette throughout 2019, collaborating with some of the biggest names in fashion. He added, Now, we’re excited to bring our biggest launch of 2020 forward, with the help of Conor, during his exciting return to the UFC. The launch of the Zig Kinetica is a watershed moment for Reebok as we look toward the future of this brand and cement ourselves as an industry leader, sitting directly at the intersection of sport and style.”

Anyone who wishes to be the first one to avail and want to know more about the details can visit www.Reebok.com/zig or @Reebok on social.

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