March 17, 2025 The voice of all eras.

Nike Partners with Kim Kardashian for Female-Focused NikeSKIMS Line

February 24, 2025

February 24, 2025

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The new collab is shaking up the fitness and activewear industry with a stylish range of workout gear, sneakers, and accessories.

In your running era? Still holding strong to that New Year’s resolution to stay fit? If you’re looking for a little extra motivation, the right activewear might just do the trick—because when you look good, you feel good, and when you feel good, you perform even better.

This spring, Nike and SKIMS are teaming up to drop a game-changing collection designed to sculpt, support, and perform. This line isn’t just about looking cute at the gym. It’s set to empower women and girls everywhere to dream big, push limits, and own their strength.

Here’s What You Need to Know About the NikeSKIMS Line

Sports and style combined—because why not? With two powerhouse brands coming together, the goal is simple: to create innovative, best-in-class activewear that celebrates confidence, femininity, and the competitive spirit.

Nike brings its cutting-edge performance technology, sport science, and athlete insights, while SKIMS delivers its signature fit, body-conscious designs, and commitment to inclusivity. The result? A collection that’s made to move with you—whether you’re hitting the gym, running errands, or just living your best life.

At first, the Nike x Kim Kardashian collab might seem like an unexpected pairing, but as Heidi O’Neill, President of Consumer, Product, and Brand at Nike, puts it: “It’s this great clash of performance product—athlete-tested, athlete-inspired—with Skims’ incredible attention to the female form and inclusivity.” In other words, it’s a perfect fusion of strength and style, built to make women feel both powerful and sexy—because she is and has always been.

The first NikeSKIMS collection will drop at select U.S. retail locations and the NikeSKIMS website before expanding into more stores and the wholesale market by 2026. While pricing details haven’t been released yet, the brand is committed to making the line accessible. And with the way the activewear industry is evolving, this collab is sure to shake things up.

As more women embrace their fitness journey in 2025, NikeSKIMS is here to redefine activewear. Whether you’re into running, weight training, hiking, or yoga, this collection is designed to move with you, support you, and make you feel unstoppable.

Ready to show up, show out, and slay in NikeSKIMS? Stay tuned for all the latest updates—because this is one drop you won’t want to miss.

Cover image credit: Kim Kardashian

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