September 29, 2023 The voice of all eras.

‘Grey Day’ Tribute: New Balance Celebrates Enduring Brand Legacy and Timeless Grey Color

May 12, 2023

May 12, 2023

Sharing is caring!

The world’s leading sports footwear and apparel manufacturer drops the newest ‘Moon Daze’ pack and MADE in USA Grey Day Collection.

New Balance is celebrating “Grey Day” this May 12—a day particularly dedicated to honoring both the new and classic interpretations of the brand’s legacy in the color grey. In the late 1970s, grey emerged as a solution for urban runners whose white shoes were ruined by the city’s conditions.

With grey’s durable suede, it did not only match the color of asphalt, but it also seamlessly blended with people’s everyday lives. Since then, countless iterations of grey products have been introduced, but the connection between the color and New Balance remains steadfast: the ultimate color of durability and versatility.

New Balance Grey Day 2023-Moon Daze

New Balance Releases Exclusive New Products for ‘Grey Day’

In the words of New Balance Chief Marketing Officer and Senior Vice President Chris Davis: “To New Balance, the color grey represents a history of innovation and serves as a global symbol for style—it is emblematic of our unique path forward. Grey Day is a movement for the brand to declare our unwavering position at the intersection of performance and style, and celebrate the design innovation that continues to propel us into the future.”

As a tribute to Grey Day, New Balance will release several exclusive new products, including the bespoke “Moon Daze” capsule. This collection will include versions of three classic New Balance silhouettes: the 550, 580, and 9060. Inspired by the future and prompting people to think further beyond the world, Moon Daze raises the existential question: “What would shoes look like after walking on another planet?”

New Balance Grey Day 2023-Made in USA Collective

On the other hand, the second drop of the brand is the MADE in USA capsule, which consists of outfits 990v4, 990v6, and 998—all in grey hues. This premium collection is presented in limited portions, with stocks for U990TA4 made available on May 12 and the rest in June.

The Grey Day collections will also be made available on NewBalance.com starting May 12, with product prices ranging from $179 to $239 for the inline footwear collection and $379 to $399 for the MADE in USA collection. Aside from New Balance 1906 stores, you can also get a hold of these products at Limited Edt, Foot Locker, and JD Sports online.

Always choose to stand for something bigger. Make a statement. Join the “Grey Day” movement!
Related Posts

Tiffany & Co. Unveils a Dazzling Collection Inspired by BLACKPINK’s Rosé

September 26, 2023

September 26, 2023

The exquisite collection sparks in four 18k rose gold styles adorned with rare pink sapphires—a captivating tribute to the singer’s...

Ready for ZoukOut 2023? Here’s What You Need to Know About the Much-Awaited Sundown-to-Sunrise Party

September 26, 2023

September 26, 2023

In collaboration with the producers of Coachella, the festival will be headlined by DJ Martin Garrix and Alesso. Here’s an...

Strangers play Truth or Dare, Drink or Strip with Qatrisha & Migs Almendras 

September 14, 2023

September 14, 2023

In an exhilarating new production, Gen-Z Magazine takes entertainment to another dimension with our latest video content titled “Truth or...

Taylor Swift Dominates the VMAs with 9 Victories: See Complete List of Winners of MTV VMAs 2023

September 14, 2023

September 14, 2023

After a decade apart, NSYNC reunites and presents the Best Pop Award to the Anti-Hero singer. The 2023 MTV Video...

Dessert Dreams Come True: Ben & Jerry’s Collaborates with ANDSOFORTH for Epic Experience

September 14, 2023

September 14, 2023

Get ready to satisfy your sweet tooth like a true Gen-Z or Zillennial with Ben & Jerry’s latest Desserts series!...

Still Obsessed with Mackenyu from ‘One Piece’? Check Out His Other Live-Action Films Here!

September 12, 2023

September 12, 2023

Actually, you might have already seen him before. If you’re finding it difficult to move past Mackenyu Arata’s impressive portrayal...

RIMOWA Elevates the Essence of Travel with ‘Never Still 4’, Echoing the Voices of Global Icons

September 8, 2023

September 8, 2023

In a time where the spirit of wanderlust meets personal evolution, the iconic brand RIMOWA leads the charge in revolutionizing...

Short Circuit 7: The Glittering Nexus of Film, Culture, and LGBTQ+ Resilience

September 7, 2023

September 7, 2023

In a time when the collective clamor for diversity and inclusivity is not just loud but transformative, Singapore echoes back...

No More Wishing to Be Part of That World, ‘The Little Mermaid’ Live Action is Now Available on Disney+

September 6, 2023

September 6, 2023

In case you missed Halle Bailey’s theatrical debut as Disney’s curious and headstrong mermaid princess, you can already stream it...

Taylor Swift Announces ‘The Eras Tour’ Concert Film, Sets New Box Office Pre-Sale Records

September 6, 2023

September 6, 2023

In just three hours, the concert film’s presale surpassed Spider-Man: No Way Home‘s record-breaking theatrical release. Yes, Swifties. The Eras...

Bunnies, You’ve Got to Check Out NewJeans X LINE FRIENDS Pop-Up Store in Orchard Central Singapore

September 4, 2023

September 4, 2023

Don’t say maybe. Make sure to head down to Orchard Central on September 15, ASAP! No more reasons to be...

Unleash Your Inner Fashionista with American Tourister’s ROLLIO Capsule Collection: The Ultimate Blend of Style and Function

August 30, 2023

August 30, 2023

Calling all travel enthusiasts and trendsetters! If you’re all about that jetsetter life and can’t resist a dose of edgy...

A Three-Part Series Spin-Off of ‘John Wick’ is Coming This September

August 30, 2023

August 30, 2023

It’s 1970 in The Continental, and young Winston Scott charts a deadly course against Mel Gibson in this prequel series....

No F***s Given: Conquering Singapore’s Sizzle with Style

August 29, 2023

August 29, 2023

You know the drill – Singapore’s heat has got that relentless glow-up, but so should your style! The fashion world...

Autumn is Coming! Ed Sheeran Announces Release of Second Album for 2023

August 29, 2023

August 29, 2023

The follow-up to Subtract consists of 14 songs written about 14 friends. You’ve read it right, Sheerios. Our favorite redhead...