The Ministry of Culture and Information Policy of Ukraine (MCPU) launched a campaign title #ArtofQuarantine in association with the digital agency, Looma. The said campaign is in line with the global campaign #FlattenTheCurve, which aims to stop the spread of the disease and disseminate the message to a broader reach all over the world.
As the name suggests, the campaign uses world-renown classical arts to project a message on how to behave appropriately and be socially responsible at this time of the pandemic. Despite the global threat and the severity of COVID-19, many people are still taking the situation very lightly and find it very hard to follow the set of new regulations imposed by the governments. By using famous arts, people will have an immediate recall and remember what is needed to be done especially if they are out in public.
The #ArtofQuarantine uses artworks by Leonardo da Vinci, Michelangelo, Raphael, and many more.