Expect to shop the updated range of maternity staples as Love, Bonito beings a new journey by reopening its first experiential outlet at 313@somerset.
Starting the month right, Love, Bonito celebrated the reopening of its experiential outlet that promises an elevated shopping experience for the customers visiting 313@somerset. Made open to the public starting May 14, visitors can already look into the latest collection of affordable and versatile new styles of dresses, tops, bottoms, one-pieces, and maternity staples – essential for new mothers, journeying with them from pregnancy to nursing and through the different phases of motherhood.
Love, Bonito: The Ultimate Fashion Destination for the Modern Woman
When Love, Bonito first ventured into retail in 2017, the 313@somerset store served as an intimate multi-purpose space for the brand to interact with its community. Now, with its new look, Love, Bonito hopes to make shopping more convenient and exciting for visitors.
After closing for a facelift, the refreshed store now boasts of modular retail concept – by incorporating mobile and reusable modular features that can be creative and flexible at the same time. Displays include modular tables and revamped community and education space that can be conveniently converted into another retail, event, or installation purpose.
Last May 13, the 313@someret outlet was made open to Gold and Silver LBCommunity + members from 13 May 2022 onwards. Those who were able to attend the opening enjoyed some shopping perks including Luna Patisserie cakes and resume headshot photoshoot with the iconic pink backdrop or customized Nine Wicker Avenue candle based on personality (for those who spent a minimum of $120). Also, the first 50 customers who visited the shop on May 14 – 14 and spent a minimum of $120 received the Luna Patisserie cakes and Love, Bonito phone ring.
A Love, Bonito branded Volkswagen T2 Pop-top Kombi was also parked outside the 313@somerset mall at the Level 1 Discovery Walk on May 14 – 15, allowing the first 350 customers who sign up for the LBCommunity+ to enjoy the exclusive taste of Flash Coffee’s upcoming drink, the Apple Collagen Tea.
Love, Bonito: Celebrating Mothers In-the-Moment
Along with its reopening, Love, Bonito also launched its newest Embrace Collection – the brand’s commitment to creating thoughtful designs that would cater to the needs of every woman in the different stages of her life – from routine medical check-ups to nesting errands. The refreshed maternity essentials are designed with practicality and ease in mind, making motherhood a smooth journey of comfort and style.
Fabrics were meticulously selected to be ultrasoft and breathable to combat unexpected hot flushes due to the changing hormone levels. Maternity-specific details are also added to accommodate belly growth, as well as nursing-friendly details for breastfeeding mums. Simply put, Love, Bonito’s Embrace Collection provides a warm comfort to the bodily changes and uncomfortable symptoms that women undergo through motherhood. That’s why the refreshed pieces from the updated collection are made from soft Tencel, lightweight muslin, breathable linen, and high-stretch knit materials – that are light to the skin and suited for both indoor and outdoor wear. These investment pieces are made to last through the whole pregnancy journey.
Maternity Features to Glam Up Motherhood
Designed for expectant mothers, these outfits are sure to keep mums comfortable and in style. The collection includes the Fariya Maternity Nursing Linen Elastic Dress (which has zippers on both sides for easy nursing access, made of drapey linen fabric for breathability all day), the Teryn Maternity Nursing Muslin Elastic Top (which comes in a flexible ruching to accommodate body growth and thick shoulder straps to hide nursing bras), and popular soft and high-stretch Bernina Maternity Denim Elastic Shorts (which features an elastic waistband with an inner fastening that allows easy bandwidth adjustment made to fit perfectly at every stage of one’s pregnancy).
Customers may also look forward to smocked bodices, side slits, puff sleeves, and other chic details to further elevate their everyday looks during this beautiful journey of life.Check out Love, Bonito’s Embrace Collection and see the wide range of comfortable pieces sold in-store and online. Find the best outfit that would suit your taste and the newly-opened experiential outlet at 313@somerset now!