September 22, 2023 The voice of all eras.

Levi’s Collaborates with Studio Ghibli for the Ethereal Princess Mononoke Collection

August 10, 2023

August 10, 2023

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Levi’s weaves its signature denim artistry with Studio Ghibli’s Princess Mononoke in a collection featuring graphic tees, a kimono jacket, 501® jeans, and other enchanting accessories.

Revealing another stunning collaboration up its sleeve, Levi’s announced the release of its Princess Mononoke collection in partnership with the esteemed Japanese animation studio renowned for its exceptional filmmaking and artistic prowess.

Dancing through the wonder and mystery captured in the spirit of the 1997 epic historical film Princess Mononoke, Levi’s delves into the intertwining backdrop of nature and humanity with its hand-painted-inspired designs and aesthetics. The fresh capsule features the verdant beauty of forest landscapes adorning denim jackets, the iconic 501® jeans, and an array of complementary accessories.

Presenting the Levi’s X Studio Ghibli Princess Mononoke Collection

In this creative fusion of fashion and animation, Levi’s pays tribute to the beloved Hayao Miyazaki film, celebrated for its exquisite animation style and poetic environmental ethos. Scheduled for online release via Levi’s website on August 10 and offered exclusively at the ION Orchard outlet in Singapore, the collection encompasses graphic tees, hoodies, denim pieces, and items intricately inspired by the film’s hand-painted landscapes, characters, and mythical creatures.

Standouts include the light wash atmospheric denims that integrate the lush forest and images, such as the San & Wolf Trucker Jacket (S$289.90), the Ashitaka 501 ® ’93 Jeans (S$189.90), and the San & Maoro 501 ® Shorts (S$149.90). Of course, the creatively crafted image of Princess Mononoke can also be spotted in the apparel’s designs.

Levi's x Studio Ghibli: Unveiling the Princess Mononoke Collection - Exclusive Denim Artistry & Iconic Apparel

Also included in the collection are the iconic darker indigo denim pieces of Levi’s, crafted with a flattering cut to evoke a silhouette reminiscent of Japanese culture, like the collarless kimono styled coat, Nightwalker Denim Kimono Jacket (S$209.90), and the Kodama Denim Overall (S$219.90).The collaboration also incorporated Princess Mononoke into other wardrobe staples, like the Levi’s Bandana featuring the red battle mask, the Ancient Forest Bucket Hat (S$109.90), and the San & Ashitaka Tote (S$179.90). Coin purses featuring the iconic characters of Kodama and San’s red mask are also available for purchase.

As per the Chief Product Officer of Levi Strauss & Co. Karyn Hillman: “Over 25 years after its release, Princess Mononoke continues to resonate deeply with audiences across the globe as an animated icon. It was a joy to collaborate with Studio Ghibli and create such a beautiful collection that pays tribute to this compelling, artistic masterpiece.”

Make a stylish statement with Princess Mononoke’s visuals and embrace a magical narrative that echoes appreciation of the film’s movement towards environmental stewardship. Spend a minimum of S$230 and get a chance to win exciting prizes (like the limited-edition Levi’s denim tote bag!) in the Princess Mononoke-inspired claw machine.

Get first dibs and sign up for Levi’s website here to access the collection as early as August 8.

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