HOKA® has unveiled its latest concept store in the vibrant heart of Singapore’s CBD at Raffles City. This innovative space promises to be more than just a retail outlet; it’s a celebration of active living and creative collaborations.
A New Hub for Active Lifestyles
The HOKA Raffles City Concept Store offers a diverse range of lifestyle shoes suitable for all kinds of activities, from leisurely park walks to intense mountain hikes. As Prasanna Bhaskar, General Manager APAC Distribution at HOKA, shared, “We’re excited to open our concept store at Raffles City with our latest global product collaboration and the City Tee dedicated to celebrating the Singapore HOKA community.
Exclusive Collaborations with Local and Global Talent
A highlight of the new store is the exclusive Singapore City Tee, designed by local artists Tiffany Lovage and Ken. This tee showcases the spirit of Singapore with vibrant designs featuring the Merlion and the city’s skyline. The artists noted, “The City Tee captures the essence of our vibrant city-state, showcasing a diverse array of people from different walks of life.”
HOKA has also partnered with global upcycling star Nicole McLaughlin to reimagine the Mafate THREE2. McLaughlin’s version features a weather-resistant gaiter system and multiple pockets, emphasizing sustainability and functional design.
Bringing the Joy of Movement to Singapore
The opening of the HOKA Raffles City store marks a significant milestone, reinforcing the brand’s growing presence in Singapore and the region. Nino Priambodo, General Manager, Brand Marketing of MAP Active Southeast Asia, expressed, “As we continue to establish HOKA as the frontrunner in lifestyle footwear and apparel, we hope to bring the Joy of Movement to more Singaporeans by elevating their performance.”
Explore these exclusive collaborations and experience HOKA’s innovative approach to lifestyle footwear and apparel at the new Raffles City Concept Store.
Address: HOKA Raffles City, 252 North Bridge Rd, Singapore 179103, #01-18
Cover Image: HOKA
