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Heineken® Unveils Latest Brewing Innovations, Launches Heineken® Silver Smooooth Warehouse Party this June 15

June 6, 2022

June 6, 2022

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Get ready to transition your mundane life to a night you won’t forget as Heineken’s latest brewing innovation sets to drop in Singapore this June!

Heineken continues to bring the best refreshments to quench the thirst for fun and exciting treats as it unveils its latest and smoooothest brewing innovation, Heineken® Silver, in Singapore. The leading creator of the ultimate premium lager beer formulated a smooth, easy-to-drink beer brewed for a generation that is eager to elevate and refresh the social occasions now that health restrictions are slowly lifted.

Like its predecessor, the brand’s iconic original beer, Heineken® Silver, comes in uncompromising quality. By utilizing all natural ingredients, which is a perfect combination of quality pure malt, barley, hops, and the renowned Heineken® A-Yeast, Heineken® Silver is absolutely the star that is brewed to satisfy the current generation’s thirst for the most refreshing and unexpectedly smooth experience.

Unexpectedly Smooth: Here’s What You Have to Know About Heineken® Silver

According to the Marketing Director of Asia Pacific Breweries, Gerald Yeo, seeing how progressively Singapore’s drinking culture has evolved, they are now seeing the younger consumers not only wanting a smoother tasting beer that they can enjoy in any social setting, but also a beer brand that would take its cues to an equally bold and disruptive world. As one of the internationally acclaimed beer brands, Heineken® has always been open to embracing change. As a refreshment known to suit the taste buds, Heineken® Silver is believed to bring a refreshing introduction to a world of beer to the next generation.

Heineken® Silver will be available for purchase across e-retailers in the latter part of this month. By mid-late July, you can also enjoy its refreshing taste from all major supermarkets, convenience stores, and select bars and restaurants island-wide. Heineken® Silver has an RRP of S$20.95 for a pack of six (320mlcans).

Join Heineken® Silver Smooooth Warehouse Party!

Debuting this June 15, 2022, Heineken® Silver will be launched at the Heineken® Silver Smooooth Warehouse Party which will take place in Pasir Panjang Power Station. For one night only, the area will transform into a place that will allow party-goers to transition from their stuffy situations to a smooooth night that bursts with light, color, and excitement – reminding the nation once again what an epic night feels like, bringing back memories of the good old pre-pandemic days.

Something to look forward to, some of the 3,000 fans will be granted the opportunity to become the first Singaporeans to enjoy Heineken® Silver against a backdrop of retro arcades and pulsating beats from an international lineup of music artists, which includes the Australian electronic producer duo Flight Facilities, producer and DJ Palms Trax, artist of new African generation Floyd Lavine, and Singapore’s very own Ice Cream Sundays.

Heineken Silver_Smoooth Warehouse Party _Landscape

By creating an atmosphere that makes everyone feel welcomed, Heineken® Silver strives to make the event more open and inclusive to all. As part of its launching in Singapore, Heineken® Silver is also set to unleash a slew of exciting activities over the upcoming months – by bringing the iconic names in music, taste, and fashion altogether with hopes to inspire the new generation to continue refreshing their perspective, creating meaningful connections, and most importantly, embracing their individuality and uniqueness.

Reigniting the dancefloor and giving party attendees a night to remember, Heineken® Silver Smooooth Warehouse Party will kick-start from 7:30 pm until 1 am. To join the fun, you may get your tickets here. Tickets are priced at S$40 per person. This already comes with two complimentary Heineken® Silver.

A friendly reminder: Note that the Heineken® Silver Smooooth Warehouse Party is only open for fans aged 18 and above. Identification cards will be required for entry. All guests need to be double vaccinated and must present a negative COVID test result from any PET-approved clinic (online or offline) with a 24-hour validity. Failure to follow SG rules and regulations may result in admission being denied.

Stay updated with Heineken® Silver Smooooth Warehouse Party this June 15 by checking out Heineken’s Instagram page, @heinekensg. Invite your friends and get the party really started with Heineken!

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