Heineken® is taking the experience of enjoying a cold beer to extraordinary new heights with the launch of the world’s first Maltiverse. This immersive event, happening in Singapore from May 10th to 19th, invites beer enthusiasts and the culturally curious alike to dive into a sensory journey where Pure Malt, the essence of Heineken’s premium quality, comes to life in unexpected and refreshing ways.
A Portal to New Sensations
Imagine stepping through a portal and finding yourself in a world where every detail, from taste to atmosphere, amplifies the refreshment of a Heineken®. This is no ordinary event; it’s a multi-sensory expedition that intertwines food, art, and music, all heightened by Heineken®’s Pure Malt. The Maltiverse isn’t just an event; it’s a testament to Heineken’s commitment to innovation and quality, as part of their global ‘The First Ahhh’ campaign.
Culinary Delights Meet Premium Brew
At the heart of the Maltiverse is the Chef’s Table, featuring Chef Stefan Kam, known for his fusion of Dutch and Asian culinary traditions. Chef Stefan crafts dishes where Pure Malt elevates the flavor to new heights. Highlights include the Malt Sphere, an edible creation bursting with cold, refreshing Pure Malt and vibrant Yuzu notes, and the Infinity Malt Duck, a novel take on crispy duck enhanced with Pure Malt. Each dish is an adventure, promising to tantalize your taste buds.
Interactive Art and Musical Brews
Beyond the culinary arts, the Maltiverse extends into realms of digital art and interactive media, created by Metamo Industries. Participants can explore refreshing new dimensions through an interactive portal, navigating their journey with a Pure Malt avatar. The experience continues as visitors harness the sound of malt to create unique musical beats, demonstrating the transformative power of Heineken®’s ingredients.
Mastering the Art of the Pour
The event also offers attendees the chance to learn the craft of pouring the perfect Heineken® from experienced Draught Masters. The Star Pour challenge not only teaches the technique but also engages participants in a friendly competition for exclusive Heineken® swag.
A Refreshing Invitation
The Maltiverse is open to adults who appreciate the finer details of a well-crafted beer. Admission includes a complimentary bottle of Heineken®, making it an irresistible offer for anyone over the age of 18. This event is a celebration of Heineken®’s legacy of quality and its forward-thinking vision, proving that the best is always yet to come.
Heineken®’s Maltiverse is more than just an event; it’s a journey into the heart of what makes beer a universally loved beverage. It’s an invitation to experience the magic of Pure Malt in a setting that promises unforgettable moments.
