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Energy and Liveliness Come Together in Furla’s FW22 Advertising Campaign

August 26, 2022

August 26, 2022

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Furla launches the Fall/Winter 2022 Collection – a metropolitan style that reveals colors, art, and fun. Check out the latest advertising campaign!

Taking a step forward towards compositions and visions, the Italian luxury brand, known as one of the major players in the worldwide leather goods market, announced the launching of their newest global multimedia advertising for the FW22 Campaign – featuring both minimalism and avant-garde shots successfully attained through the creative experimentation of camera techniques and perspectives.

FURLA_ADV FW22

In this new collection, dynamism, unexpected compositions, and almost surreal visions bring a fresh take on Furla’s timeless passion for design and architecture. Themed in metropolitan style, highly-acclaimed French photographer, Boris Ovini, took portraits that emphasize the alluring cinematic language made of repetition effects and perspective changes by utilizing varied camera techniques.

Furla FW22 Collection bursts of energy and liveliness as represented by cheerful colors worn on shiny padded fabric bags and two-tine leathers that enhance totes and crossbody bags. The classic floral patterns that narrate romance this winter season are also present among the vintage-inspired hobo bags. While the irony and genius combination of colors are found in accessories – like the charming and functional sneakers and combat ankle boots.

FURLA_ADV FW22

The FW22 Advertising Campaign by the Italian brand elevates the concept of imaginary worlds by adding suspended glasses or frames that are as big as sculptures, collages of watches endlessly repeated, and magnified footwear. There’s also the fantastic panorama wherein body language follows that of the elements of fashion: direct and slender. As manifested by the poses of dancers inspired by the calmness and flexibility of yoga, the latest campaign also celebrates the rhythm of joy and agility.

See Furla’s Fall/Winter 2022 Collection here.

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