A crossover has never looked this fresh and inventive.
MCM, the renowned German luxury fashion label, collaborates with Japanese collectible creator Be@rbrick to create a limited-edition bear figurine in a white chrome rendition of MCM’s long-running Visetos Monogram – which was first conceived in the German city of Munich in 1976. For this collaboration, Medicom’s Toy Be@rbrick takes on a fresh and inventive look at the classic Haus iconography.
The limited-edition MCM x Be@rbrick collection was released on December 14 – and was readily made available in Japan as a single set containing 100% and 400% size figurines in silver-hued versions. For its worldwide release, for the first time, a larger-than-life 1000% size creation is also realized. That’s 700mm in overall length, the biggest by far in the series.
The said collectible comes in a variation of the iconic bear clad in MCM’s classic cognac Visetos Monogram print. Like a complete package, the figurine is housed in a box that is modeled after the iconic vintage MCM luggage.
Still undecided about what to give to your special someone? Or perhaps for yourself? Take a look at these creations at the MCM boutiques or the brand’s online and pop-up stores and see for yourself how MCM and Be@rbrick have revolutionized the classic bear design. For S$1,280, you can already get a hold of the BE@RBRICK X MCM Cognac in 1000%. Aside from MCM’s online and physical stores, these are also available for purchase in Medicom Toy stores.
About MCM (Moderm Creation München)
Founded in 1976, MCM remained true to its roots, as defined by the cultural Zeitgeist and German heritage that focuses on functional innovation, including the use of cutting-edge techniques. Through the years, with its association with music, art, travel, and technology, MCM has embodied the bold, rebellious, and aspirational spirit of revolutionizing classic design with futuristic materials. Hence, the switch from soft, fine, high-quality leather to hard plastic. Now, the brand has also expanded from items that you can style and wear from head to toe to limited-edition figurines that can accentuate your interiors at home.
For the latest fashion drop, feel free to check the MCM collection here.
