Hey there, beer enthusiasts and art aficionados! As we glide into the Lunar New Year, brace yourselves for something refreshingly digital yet traditionally festive. Asahi Super Dry, Japan’s top-selling beer, is dropping a spectacular pixel art edition can that’s nothing short of a visual feast. And who’s behind this digital masterpiece? None other than the award-winning Japanese pixel artist Hermippe!
In this unique blend of tradition and tech, Hermippe has adorned these exclusive cans with a stunning pixelated dragon, symbolizing the auspicious Year of the Dragon. This isn’t just any dragon, though. Using the “mixel” technique, which mixes dot sizes to create intricate designs, this shape-shifting pixel dragon mirrors the dynamic, ever-evolving spirit of modern Tokyo. It’s a nod to the city’s flair for reinventing the familiar and breathing fiery new life into traditional motifs.
What makes this collaboration sizzle is Asahi Super Dry’s commitment to innovation, not just in brewing but in every consumer experience. As Ms. Loretta Lee, Asahi Beer Asia’s Marketing Director, puts it, “At Asahi Super Dry, our unwavering commitment lies in prioritizing our consumers and continuously seeking innovative ways to engage with them.” This Lunar New Year, they’re reimagining the festival through the lens of pixel art, offering a modern yet familiar experience to beer lovers.
Now, let’s talk availability. These pixel art beauties are up for grabs at major supermarket retailers islandwide. And get this – you can snag a pack of 12 for just $26.80. Talk about a festive steal!
But wait, there’s more! Asahi Super Dry isn’t stopping at just the cans. They’ve also teamed up with Fragrance to bring you an exclusive Asahi X Fragrance Bak Kwa Gift Bundle. This bundle is a perfect harmony of traditional Chinese New Year snacks, including the beloved Bak Kwa, and pairs brilliantly with the crisp, light taste of Asahi beer. It’s a fusion of flavors that celebrates the essence of the Lunar New Year.
These special bundles are available online at RedMart, at select supermarkets roadshows, and at Fragrance outlets islandwide for $38. And if you spend at least $88 on Asahi Super Dry’s Lunar New Year edition cans, you’ll score a complimentary Fragrance gift set worth $38.
