April 13, 2024 The voice of all eras.

adidas Original Takes a Fresh Spin with the Launch of Superstar XLG Silhouette

July 27, 2023

July 27, 2023

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This remix is not just about wearing a pair of shoes—it’s about making a statement about who you are and what you stand for.

Introduced in 1969, the adidas Superstar has become an iconic platform for trailblazing creative figures—ushering them into a contemporary culture that embraces inventive forms and unapologetic attitudes. Now, over 50 years later, the Trefoil presents a remix that offers a bold canvas for self-expression to empower the next generation of game changers to break free from the stylistic norms and move with ease at the speed of culture: the Superstar XLG.

adidas Superstar XLG Collection

With this new take on the original, the updated version of the classic Superstar sneaker recontextualizes the style of this new era while staying true to the silhouette’s DNA. Slaying in a bold, high-rise look, the refreshed design of the brand-new Superstar XLG features a leather upper, an EVA sock-liner, an elevated platform outsole that gives a quick height boost, and an improved shell toe box.

Breathing life into the refreshed silhouette is a dynamic campaign comprising a series of short films helmed by the artful imagination of director Maria Sosa Bentacor, stills captured by Javier Ruiz, and styling from Ahida Agirre. Embarking on a journey through a captivating blend of contemporary “cores”—Culttercore, Cybercore, and Streetcore—the said campaign follows a group of creative figures discovering their unique style with the Superstar XLG, allowing them to freely express their optimism and creativity.

adidas Superstar XLG Collection

Unleash your creativity and let your uniqueness reign supreme. The adidas Originals Superstar XLG collection (footwear, headwear, and apparel) is now available on the adidas App and in the following retail stores:

  • adidas Brand Centre Orchard
  • adidas VivoCity Performance [L1] 
  • adidas Originals VivoCity (B1) 
  • adidas Originals Bugis+
  • adidas Suntec City 
  • adidas Changi T1
  • adidas Marina Bay Sands 
  • adidas Bugis Junction 
  • adidas ION Orchard 
  • adidas Waterway Point  
adidas Superstar XLG Collection

Are You a Style Maven? Make a Statement with Your XLG and Be the Next adidas Superstar!

Want to be the next face of adidas? Well, adidas Singapore is in search of the next adidas Superstar!

You’ve read it right. Starting July 17 to August 6, the global leader in the sporting goods industry invites style enthusiasts to celebrate their fashion creativity through a social media contest.

Bring out your best style and be the one crowned as the adidas Superstar. Win SGD 1,000 worth of adidas retail store credits, an exclusive photoshoot with adidas Singapore photographer and creator Aik Son (@aiksooon), and the opportunity to be featured in adidas retail stores.

Adidas-Superstar XLG-

To join, you have to be an adiClub member (you may register here for free). Visit adidas Brand Center Orchard or VivoCity Originals store from July 17 to August 6 and then strike a pose at the Photoshoot Zones in the latest Superstar XLG. Once you’ve decided on your best shot, share your style content on Instagram or TikTok (make sure that your account is set to public) by August 6 (until 11:59 pm) with tags @adidassg #SuperstarXLG #adiClubSG #adidasSG.

To learn more about the latest updates on the Superstar XLG Contest, follow adidas Singapore @adidasSG on Instagram and Facebook.
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