Looking for the perfect gift for your loved ones or yourself? You may want to check out the latest drop by adidas—including the installations and exclusive Samba-inspired perks at the adidas Brand Centre Orchard.
Just in time for the holiday season, adidas Singapore launched the Tis the SZN to Samba at Brand Centre Orchard (BCO)—a campaign that features the brand’s latest footwear and apparel collection, along with a series of special gifts, installations, and games inspired by the classic Samba OG and the elevated Sambae.
To recall, Samba kicked onto the scene with its snug leather panels, padded suede toe box, and incredible grip from the rubber outsole when it was first introduced at the 1950 World Cup in Brazil. Since then, it has become the favorite go-to indoor soccer shoe of its time as it offers players a one-to-one fit and unmatched kicking precision. Not only was it cool, but the recognizable design paired with the iconic 3-Stripes made its way into British youth fashion circles, making it a staple footwear ever since.
From Samba to Sambae: A Closer Look
Bringing a fresh vibe to the classic Samba, the all-new Sambae gives it a modern update while keeping those iconic features intact, like the suede T-toe box and classic leather upper. Now, it rocks a chunkier style with an exaggerated rubber platform midsole, making it the ideal choice to amp up your look this holiday season.
Hailed as the ‘it’ sneaker of 2023, the Samba has made appearances on runways around the world and on the feet of style icons like Pharrell Williams. What a perfect fit for the holiday season, right?
Further spreading the joy and warmth of the holiday cheer—and in celebration of the rich heritage of the Samba—adidas has commissioned a mural by local artist Igbal themed Streets of Samba, a homage to the sneaker that transitioned from the football pitches of the 1950 World Cup in Brazil to the must-have sneaker under the Christmas tree. The said mural captures central London Street, taken over by a multitude of adidas Samba OGs.
‘Tis the SZN to Samba! Score Exciting Deals at Brand Centre Orchard Singapore!
Certainly! The adidas Samba is the perfect Christmas gift, whether you’re treating yourself or surprising a loved one. And if you’re part of the adiClub, some fantastic perks are waiting for you this month:
If you purchase an adult-sized Samba, enjoy complimentary single-sided embroidery customization at BCO MakerLab. Additionally, when you make a purchase on adidas.com.sg or at Brand Centre Orchard, VivoCity Performance, or the Originals store (while stocks last), you can redeem holiday wrappers. Plus, if you’re among the first 500 adiClub members to grab the Samba OG Black/White online at adidas.com.sg or on the adidas app, you can score an exclusive adidas Originals cushion worth S$50.
‘Tis the season for awesome gifts and exclusive perks, indeed. And did we mention that you can even win a pair of adidas Originals Samba OG or Sambae? Well, join the Spot the Hidden Sambas Contest! Simply spot the correct number of adidas Sambas in the mural, take and upload a creative IG Story with the giant Samba OG installations at the entrance of BCO, and then tag @adidassg and add #adidasSG with the number of Sambas you have spotted. (Tip: Make sure to count carefully!)
This contest is open to adiClub members and Instagram users whose profiles are set to ‘Public’. On January 8, 2024, three winners with the correct guesses and most creative submissions will be selected to bring home a pair of Samba OG or Sambae.
Exciting stuff, isn’t it? So, what’s the holdup? Swing by adidas Brand Centre Orchard right now and dive into the awesome lineup of adidas collections. They’ve got everything from the Samba OG (S$179) and Sambae (S$179) kicks to a cool collection of apparel, including the 3-Stripes Tank Top (S$50), Firebird Shorts (S$79), 3-Stripes Satin Long-Sleeve Top (S$99), Rugby Shirt (S$139), Adicolor Classics Firebird Track Top (S$139), Beckenbauer Track Suit Pants (S$139), and more!
