November 12, 2025 The voice of all eras.

Levi’s® Unwraps Holiday Style: The It’s Giving Season Campaign

November 18, 2023

November 18, 2023

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As the festive season rolls in with the scent of pine and the jingle of bells, Levi’s® is serving up some major holiday cheer with their “It’s Giving Season” campaign. It’s that time of the year when your heart grows three sizes, and your denim does too – with timeless pieces from Levi’s® that scream comfort and cool.

Imagine strutting into your holiday parties or lounging by the fire in the most iconic fits from Levi’s®, curated by none other than Y2K style queen Emma Chamberlain. Emma’s Edit, the heart of the campaign, isn’t just a gift guide; it’s your ticket to acing the fashion game this season with picks like the Ribcage Bells, which marry Levi’s® highest rise to a rad vintage wide leg, and the snuggle-ready Rae Sweater and Betty Cardigan.

Levi's® It's Giving Season: Embrace Festive Style with Emma Chamberlain

Emma’s stoked, and so are we. “After the incredible experience launching our cherished collaborative collection, I’m so excited to be a part of Levi’s® It’s Giving Season campaign,” she shares. And with her handpicked classics, you’re set to gift (and rock) some quintessential Levi’s® style.

Men, fear not, for your holiday wardrobe is sorted with Levi’s® too. From the XX Chinos in Harvest Gold for a chill vibe to the iconic 501® Levi’s® original jean for a classic touch, there’s something to keep every gent looking sharp and feeling snug.

And Levi’s® doesn’t just stop at decking your closet. They’re giving you a chance to sprinkle a personal touch with local artists like Tiffany x Ken and Lydia Yang jazzing up your Levi’s® gifts with custom heat press stickers and hand-painted back patches. Hit up Levi’s® Bugis Junction or Levi’s® ION Orchard, and with a bit of luck (and a certain spend), you might just spin and win more Levi’s® swag.

This campaign isn’t just about looking good, it’s about feeling the joy of gifting, the warmth of personal touches, and the delight of rocking an outfit that’s both comfy and chic. So, head to Levi’s® stores across the island or levi.com.sg from 9 November and let the giving (and receiving) begin!
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