Trends die. The classic lives on—as a timeless symbol of quality, craftsmanship, and versatility.
In an age that worships speed and efficiency, it’s easy to fall into the trap of constant rushing. While it comes with a number of benefits, living in a fast-paced world also comes with a hidden cost.
For one, the current generation heavily relies on fast fashion and trend-based clothing. These wardrobes—while aesthetic and pleasing—promote a culture of overconsumption, of continuous buying and discarding that most of the time leads to waste of resources, money, and time—one that is very contrary to the enduring legacy of the classics like Levi’s® 501® Jeans.
150 Years of the 501® Jean: The Levi’s® Experience
Levi’s® Jeans are historic for a reason. Aside from playing a significant role in shaping American culture, the original blues of the 501® design remain a popular fashion staple worn by people of all ages and backgrounds.
Staying largely unchanged for 150 years, the 501® jeans that broke boundaries across time and culture have also been recognized for their social and environmental significance. Worn, innovated, and redefined through the years, what was patented as copper rivets on work pants in 1873 continues to make history and now commemorates countless stories—from the mundane to the momentous—hence the launch of The Greatest Story Ever Worn campaign.
Throughout its year-long celebration, Levi’s® has partnered with some of today’s greatest minds to release inspiring stories, campaigns, and collections that capture the diverse narratives of people from all walks of life, including both iconic figures and everyday heroes—encompassing events, memories, ambitions, and characters. This includes the pair of 501® Jeans and modified Type II Trucker Jacket released by Stüssy & Levi’s® for the Spring/Summer 2023 collection. Aligned with the 150th celebration, there’s also the special edition pocket bag print and anniversary pocket flasher.
Most recently, Levi’s® partnered with NIGO in the third installment of previous archival reproduction and HUMAN MADE releases over the past two years. For its Spring/Summer 2023 capsule, Levi’s® has collaborated with NIGO to create a collection inspired by his favorite personal archive piece, the Hickory Stripe 501® jeans.
Redefining Classic for the Next Generation
Transcending from one generation to the next, the essence of fashion goes beyond trends and influence. Self-expression and individuality never go out of style; hence, the present generation needs to give value to timeless pieces that, like them, acknowledge the impact on society, celebrate diversity, embrace creativity, and remain inimitable through time.
Fashion, like technology and social media, continues to evolve with the passing decades, but a style that is true and purposeful stands the test of time. Like nature, in its rawest form, classic fashion is best appreciated for its simplicity and elegance—one that does not easily succumb to fleeting trends.
In a world where technology and social media are ubiquitous, you have every opportunity to creatively blend the past, present, and future. The present may be alluring, but you should not overlook the value of the past or what the future holds.
By reinterpreting classic fashion pieces, such as Levi’s® 501® Jeans, with new materials, colors, patterns, and designs, you can help keep fashion fresh and exciting while still honoring the core elements of the original pieces. This approach bridges the gap between what has been and what will be, allowing fashion to remain relevant and appealing for years to come.
What happened 150 years ago is a great story to remember. But what will happen 150 years from now is a challenge—for you to write about and experience. Make your story worth telling and celebrate every milestone with a style that best represents you and the statement you are living for. Stay classic: fearless and worth it.
Get a live customisation from Lovage x Ken and Tobyato or join a workshop by FIN Crafted Goods and draw inspiration for your personalised 501® jeans that you can rock on for the Levi’s® NewJeans themed party with DJ Clammr and a Sundowner with DJ TINC! Register here
Photographed by Em Baun
Photography Assisted by: Niccole Mendoza
Styling by: Joy del Rosario
Overall coordination by: Mary Jane Manglicmot
Models/Talents by: Scout Talents