The Hammerschlag Collection: RIMOWA Strikes a Chord with Heritage and Craftsmanship
If you thought RIMOWA was all about sleek lines and a futuristic vibe, prepare to have your mind expanded. The German luggage icon is harking back to its roots with the Hammerschlag Collection, proving that true style is timeless and sometimes, it’s okay to bring the past forward.
Fusing the old-school charm of a ‘hammer hit’ texture with the contemporary need for travel swag, RIMOWA’s latest drop is like your fave retro jam remixed into today’s chart-topper. This isn’t just luggage; it’s a statement piece that tells a story with every reflective gleam off its polished surface.
Honouring a design that stood the test of time, the Hammerschlag is a collector’s dream. The buzz around this launch is legit, with a nod from the music scene’s own maestro, Nils Frahm. Syncing the rhythmic beauty of his track ‘Hammers’ with the collection’s debut, this collab is the duet you didn’t know you needed but can’t wait to experience.
“Our archives are a constant source of inspiration, and we’re proud to be able to breathe new life into designs that defined our legacy,” explains Hugues Bonnet-Masimbert, with a nod to the enduring appeal of their archival gems.
Nils Frahm, echoing the sentiment, shares, “I am delighted to be part of a new campaign for a widely recognised German brand like RIMOWA. Their products are known for being durable, high quality, and iconic. That is precisely what I always try to portray with my music.”
Inside the luxe confines of these suitcases, modern travelers will find a world of vintage appeal, right down to the Cognac-hued handles and premium nylon interiors. It’s luxury with a backstory—imagine the tales each piece could tell!
Get ready to mark your calendars for March 28th, because the Hammerschlag won’t be playing the shelves for long. With pieces as limited as the beats in a Frahm composition, snagging one will be like securing a VIP backstage pass to the most exclusive concert in town.
