October 3, 2025 The voice of all eras.

Behold, Rihanna is Now the New Face of Dior’s J’Adore Perfume

September 4, 2024

September 4, 2024

Sharing is caring!

The singer and beauty mogul steps into the spotlight, succeeding Charlize Theron’s two-decade reign as the face of the iconic fragrance.

Powerful, dazzling, inspiring—true to Dior’s own words, Rihanna continues her reign as a beauty icon, now taking on the role as the new face of Dior’s J’adore fragrance. Hot on the heels of her Fenty Hair launch last week, the 36-year-old singer and entrepreneur succeeds longtime ambassador Charlize Theron in a stunning short film directed by Steven Klein.

Announced last summer, Rihanna has been a familiar presence at Dior fashion shows, including the most recent one at Paris Fashion Week. As Dior’s first Black ambassador since 2015, she now embodies the essence of the brand’s fragrance in a captivating minute-long visual. Radiating elegance, she moves through the halls of the Palace of Versailles in a shimmering golden gown before appearing to walk on water, accompanied by the haunting melody of Love on the Brain.

Rihanna Takes the Spotlight as the New Face of Dior’s J’Adore

“Your dreams, make them real”—as bold as Rihanna’s words are in the new campaign, so too is the spirit of the entire production. Director Steven Klein describes the vision behind the film: “I wanted to create a visual dialogue between the classical style of the 18th century and Rihanna’s incredibly contemporary beauty. This film invents a new universe that bridges several worlds and several eras and manages to achieve a natural and radiant universal appeal.”

Noted for its unique blend of florals and fruits—featuring notes of ylang-ylang, Turkish Damascus rose, jasmine grandiflorum, and Indian jasmine sambac—J’adore now finds a new embodiment in Rihanna. The nine-time Grammy winner shares, “The scent that I have known and loved for so long means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity, and my own femininity.”

This collaboration marks a new chapter for the iconic fragrance, first released in 1999, which has since evolved with new iterations like the alcohol-free J’adore Parfum d’eau and J’adore l’Or, reimagined by Dior’s perfume creative director, Francis Kurkdjian. It’s a captivating move, especially considering Rihanna’s own fragrance success with Fenty Eau de Parfum, which sold out within hours of its 2021 launch and continued to do so with each restock.

It’s a seamless fusion of two icons—Rihanna and Dior—both under the LVMH umbrella. As LVMH describes, “For over two decades, the fragrance has been a brilliant and faithful companion for women all over the world—the perfume of a strong, liberated, and independent woman resonating perfectly with Rihanna’s personal story.”

While Rihanna takes on this new role, Oscar-winning actress Charlize Theron remains within the Dior family, transitioning from her role as the face of J’adore to an ambassador for Dior’s skincare and jewelry lines.

Cover image credit: DIOR

Related Posts

Porsche Opens Immersive Lifestyle Space at Jewel Changi Airport

October 3, 2025

October 3, 2025

The multi-concept store features a café, Culture Garage, a boutique, and a stunning feature wall curated by Stefan Bogner. When...

Good News, BLINKS: BLACKPINK Adds Third Night to Singapore Concert

September 23, 2025

September 23, 2025

The record-breaking K-pop superstars are making history as the first group to play three nights in a row at Singapore’s...

From Owen Cooper to ‘The Studio’ and ‘The Pitt’: All the Big Winners at the 2025 Emmys

September 18, 2025

September 18, 2025

Adolescence actor Owen Cooper made history as the youngest male Emmy winner, snagging the award for his breakout role in...

KAWS Joins UNIQLO as First-Ever Artist in Residence

September 16, 2025

September 16, 2025

UNIQLO just dropped a major cultural move: contemporary artist KAWS has officially stepped in as the brand’s first Artist in...

It’s Happening! South Korean Burger Chain Lotteria is Coming to Singapore in 2026

September 16, 2025

September 16, 2025

The popular chain is finally making its Singapore debut, with its first outlet opening in February 2026. There’s just something...

From Ariana Grande to Lady Gaga, Rosé, Bruno Mars & KASTEYE—All the Winners at the 2025 MTV VMAs

September 12, 2025

September 12, 2025

Lady Gaga, who led the night with 12 nominations, stole the show by taking home four trophies. Top-tier performances, bold...

‘The Conjuring’ Saga Continues—A New Series Haunts HBO Max

September 10, 2025

September 10, 2025

If you think The Conjuring: Last Rites marked the end, the haunting is actually far from over. Since its introduction...

HAUS NOWHERE SEOUL: A Future-Forward Retail Experience

September 9, 2025

September 9, 2025

This September, HAUS NOWHERE SEOUL opens its doors, bringing with it a bold new vision of “Future Retail.” Envisioned by...

Doja Cat Officially Joins the M·A·C Family as Global Ambassador

September 9, 2025

September 9, 2025

Doja Cat just added another iconic title to her résumé: Global Ambassador for M·A·C Cosmetics. The announcement made waves at...

Craving Something New? Meet the McCrispy Burger

September 8, 2025

September 8, 2025

Hungry and ready to switch things up? McDonald’s just dropped the McCrispy Burger, plus Crinkle Cut Fries and a refreshing...

adidas x BAPE® Football Collection: Where Streetwear Meets the Pitch

September 5, 2025

September 5, 2025

This September, adidas and BAPE® join forces for a drop that redefines the playing field. The new adidas x BAPE®...

Step Into Your Wellness Era: Alo Yoga is Now in Singapore!

September 4, 2025

September 4, 2025

Now you can channel the sleek vibes of Jisoo and Kendall Jenner while leveling up your wellness game. They say...

Honmoon Sealed: ‘Demon Hunters’ HUNTR/X’s ‘Golden’ Tops Billboard 100!

August 26, 2025

August 26, 2025

HUNTR/X has made history as the first all-female group to hit #1 on the Billboard Hot 100 since Destiny’s Child,...

Good News, Nakama! ‘One Piece’ Is Sailing into Season 3

August 21, 2025

August 21, 2025

Fresh off dropping the first look at Season 2, Netflix just confirmed the Straw Hat crew isn’t stopping anytime soon,...

Can’t Figure Out What to Eat? ICYMI, Nonette’s Iconic Banh Mi & Donuts Are Back in Town

August 8, 2025

August 8, 2025

Time to savor Singapore cult favorites: Nonette banh mi, beef pho, kaya donuts, and the iconic chilli oil chantilly donut....