MINISO Singapore launched new Disney co-branded products in August 2020. The Mickey series has achieved tremendous sales performance in Singapore despite the restrictions on shopping malls due to the global pandemic situation. One of the store’s sales has increased by 300%, and the upward trend continued the next day, with performance reaching 7-8 times the usual.
MINISO is a lifestyle product retailer that offers high-quality household goods, cosmetics, and food at affordable prices. It has opened more than 4,200 stores in over 80 countries and regions since 2013, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico.
The success of the MINISO-DISNEY collaboration since 2019 in China has transpired into sales performance growth. After achieving an excellent product reputation, Disney has full confidence in this series’ sales in MINISO stores worldwide. The joint product development has opened up permission to cooperate with MINISO stores in global markets.
Three MINISO stores in Singapore were selected for the initial launch. Products included Mickey, Minnie, Donald Duck, Winnie-the-Pooh, and other classic and cute animated merchandise, with more than 200 SKUs.
The products covered multiple homes and living furniture categories, with prices ranging from 4.9 SGD-7.9 SGD. MINISO guarantees to offer genuine, high-quality, and affordable Mickey x MINISO items across their multiple outlets throughout the world.
MINISO has always been on top of their game as they adhere to a cost-effective product strategy. One of their key strengths is offering genuine IP products with lower prices to global customers. With its trendy design and cost-effective prices, MINISO has won the love of the Gen-Zciety.
