The K-pop star brings her signature style and charisma to the campaign that celebrates spontaneity and self-expression.
‘She drives me crazy like no one else’—sounds about right when it comes to BLACKPINK Jennie. The global pop star is totally unstoppable, and fresh off The Ruby Experience Tour, she’s back in the spotlight as the face of Chanel’s new 25 Handbag campaign.
A Chanel ambassador since 2017, Jennie now joins Grammy-winning singer and actress Dua Lipa in fronting the luxury house’s latest campaign. In a stunning short film directed by award-winning filmmaker Gordon von Steiner, Jennie is seen strolling through Manhattan streets and photo studios, all set to Fine Young Cannibals’ She Drives Me Crazy.
Jennie Brings Her Signature Style to the Chanel 25 Handbag Campaign
Exuding rhythm, confidence, and effortless pretty-girl energy, Jennie brings a fresh vibe to the campaign, matching Dua Lipa’s star power. Dua Lipa was first announced as the campaign’s face in January, and just when fashion lovers thought it couldn’t get any better, Chanel surprised everyone with another cinematic clip—this time featuring the BLACKPINK icon. Head-to-toe in Chanel, she made the handbag the undeniable star of the show.
In a statement, Jennie shared her love for the bag’s versatility, saying, “The Chanel 25 handbag symbolizes freedom of movement. It adapts to my various situations and lifestyles, offering flexibility and comfort while allowing me to express my unique style in a different way. It’s the perfect bag to carry comfortably and effortlessly on a daily basis, anytime and anywhere. It’s so practical and essential for travelling abroad and for work.”
Captured through the lens of British photographer David Sims, Jennie models four chic variations of the bag—in black, white, metallic leather, and denim. Each version complements her effortlessly cool aesthetic, proving just how adaptable the bag is.
Designed for life on the go, it features Chanel’s signature quilted leather, an interlaced chain strap, and multiple pockets—a modern twist on a classic. Whether slung over the shoulder or carried by hand, it proves to be the ultimate must-have for fashion lovers everywhere.
A Must-Have for Every Occasion
First unveiled at the Chanel Spring/Summer 2025 Ready-to-Wear show, the Chanel 25 handbag blends laidback sophistication with practical luxury. Its slouchy silhouette, combined with iconic Chanel details, gives it a fresh, youthful edge. The bag is available in three sizes—large, medium, and small—making it perfect for every occasion.
Truly, Jennie continues to redefine what it means to be a global fashion icon. She effortlessly embodies elegance, freedom, confidence, and that infectious, happy energy that makes her a true It-girl. (Girl, what’s really the mantra?)
