March 28, 2024 The voice of all eras.

Iann Dior Stars in MCM Spring/Summer 2022 Campaign

February 15, 2022

February 15, 2022

Sharing is caring!

MCM has finally unveiled its latest campaign, starring the renowned multi-talented musician, Iann Dior.

Breathing fresh air into a futuristic milieu, Iann Dior’s collaboration with the German luxury fashion house brings forth a new, vibrant, and transformational direction for its Spring/Summer 2022 campaign. 

MCM Spring_Summer 2022

Depicted through a dreamlike audiovisual, the campaign showcases an interdimensional journey in utopian paradise – taking inspiration from moments of serenity in nature and the hustles of the city – perfectly accompanied by the song “Let You” of the chart-topping, multi-platinum singer-songwriter, and rapper.

According to Iann Dior: “I’m really excited to finally collaborate with MCM on their new Spring/Summer 22 launch since I’ve been a fan of the brand for as long as I can remember. This season gave me the perfect opportunity to align myself with the brand, product and vision – following their 45th anniversary. It’s incredible to not only be the face of the campaign but also to have the chance to lend my sound. “Let You” felt like the perfect track to accompany this shoot since it’s anthemic and reflective but also builds on a brighter future, which is what connects most to this campaign.”

MCM Spring_Summer 2022

Photographed by Reto Schmid, motion directed by Torso, and fashioned by the great Haley Wollens, MCM’s Spring/Summer 2022 Campaign speaks volumes of creativity – with visuals based on graphics and colours of the season and aesthetics coming from Superstudio, Memphis, MC Escher.

MCM’s latest collection voices its identity: to bring ease and comfort through an assortment that empowers freedom. From its classic structured tailoring, MCM now welcomes the house’s newest logo – the Cubic Monogram – that comes in a range of accessories and ready-to-wear which paints a harmony of colour contrasts representing the path towards new beginnings without compromising the quintessential.

MCM Spring_Summer 2022

MCM also introduces Mode Travia – a key new capsule of leather bags with a new signature closure. The iconic Stark backpack likewise joins the path to new beginnings in an upgraded luxe version.

Working with partners and ambassadors, Dirk Schönberger, MCM Global Creative Officer, shares that its latest campaign shows where MCM is headed, “We’re going to be bold. We’re going to be transformational.”

Related Posts

Camila Cabello Teams Up with Playboi Carti for Euphoric Single ‘I LUV IT’

March 28, 2024

March 28, 2024

Camila Cabello just unleashed ‘I LUV IT’, a sizzling collaboration with hip-hop maverick Playboi Carti, and it’s everything fans could...

Uniting Style and Sport: Y-3 and Real Madrid Launch a Striking Matchwear Collection

March 27, 2024

March 27, 2024

When Style Meets the Stadium In an electrifying blend of high fashion and high-stakes football, Y-3 and Real Madrid have...

RIMOWA’s New Beat: Introducing the Hammerschlag Collection

March 27, 2024

March 27, 2024

The Hammerschlag Collection: RIMOWA Strikes a Chord with Heritage and Craftsmanship If you thought RIMOWA was all about sleek lines...

EXO’s D.O. is Coming to Singapore for His First Solo Concert

March 26, 2024

March 26, 2024

Exciting update, Exo-L and Dandanies! Mark your calendars for September because the South Korean actor and idol will hold his...

What’s New? Malaysia’s Viral ‘US Pizza’ Now Sizzles Hot in Singapore

March 26, 2024

March 26, 2024

Time to dig in for some cheesy goodness with the store’s renowned cheese boat pizza! Guess we can all agree...

Get Ready to Fly High with “House of the Dragon” Season Two: What You Need to Know

March 22, 2024

March 22, 2024

If you’re anything like us, your heart probably did a little somersault when you heard the news: House of the...

South Korea’s Bestselling Sagwadang Apple Pies Are Now in Singapore—For a Limited Time Only!

March 21, 2024

March 21, 2024

The pop-up store is open for just two weeks, from March 18 to April 7. There’s something about apple pies...

Wander and Wonder at Singapore’s Newest Outdoor Attraction: Sensoryscape in Sentosa

March 20, 2024

March 20, 2024

Going for a walk has never been this exciting. Yep, it’s finally open. Making your Sentosa Island experience even more...

Delving into the Steamy Secrets of ‘Supersex’—Netflix’s Most Daring and Explicit Series Yet

March 19, 2024

March 19, 2024

No, this isn’t your typical thirst trap tale. There’s a seductive depth to Rocco Siffredi beyond his moniker as the...

CeraVe Hits Singapore: The Ultimate Skincare Game-Changer Has Arrived

March 18, 2024

March 18, 2024

Hey, Singapore! Say goodbye to your skincare woes, because CeraVe is here to transform your daily regimen. That’s right, the...

Netflix is Dropping ‘Black Mirror’ Season 7 in 2025, Including Sequel to ‘USS Callister’

March 18, 2024

March 18, 2024

The hit sci-fi anthology will return with six new episodes. Confirmed: Black Mirror is poised to stimulate our minds once...

Cherry Blossoms on Your Plate: The Ultimate Guide to Sakura-Themed Eats

March 14, 2024

March 14, 2024

Hey foodies, spring has officially sprung, and it’s not just the cherry blossoms that are popping – Japanese eateries are...

Anne Hathaway and Nicholas Galitzine Turn Up the Heat in the Steamy Adaptation of ‘The Idea of You’

March 11, 2024

March 11, 2024

The R-rated romantic drama is said to draw inspiration from the former boy band royalty, Harry Styles. Following their iconic...

Beyond ‘The Eras Tour,’ Singapore’s Got Some Cool Stuff Happening This March 2024—Check It Out!

March 6, 2024

March 6, 2024

Enjoy the other upcoming festivities, musicals, tasty culinary experiences, International Women’s Day celebrations, and more! The year 2024 has been...

Shine Bright Like a Diamond: Kiehl’s Launches The Ultimate Skin Experience with Bright Vachirawit in Singapore

March 5, 2024

March 5, 2024

Hey, glow-getters and skincare aficionados! If you’re all about achieving that coveted glass skin look that literally makes you shine...