April 13, 2024 The voice of all eras.

Challenging the Norm: Hair and Makeup Editorial by Thai Artist Aung Apichai

June 5, 2022

June 5, 2022

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Creativity springs from the yearning to go beyond the norms of society. In a world now dictated by trends, creative geniuses bravely trailblaze paths to translate their narrative into astounding creations that speak volumes of ingenuity, identity, and passion.

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The beauty industry has massively grown to great extents over the years. With the introduction of social media, the industry’s influence became even more evident with beauty enthusiasts reaching more audiences from all over the world – allowing people to learn more about the wonderful artist behind the world of fashion, hair styling, and makeup.

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However, despite these advances, many of those working in the industry remain conformed to the traditional styling for hair and makeup. In this feature, we celebrate the courage of Singaporean hair stylist and makeup artist, Aung Apichai, for courageously taking the risks of introducing an enticing new style by combining the realms of beauty and high fashion into his field of work.

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Meet Aung Apichai, the Hair and Makeup Artist Who’s Changing the Traditional Landscapes of Hair and Makeup

What started out as a hobby became a source of inspiration to the Singapore-based hair stylist and makeup artist from Thailand, Aung Apichai. Born with creative genius and complemented with perseverance and hard work, he has successfully penetrated the industry and is now working full-time in the business. For five years now, he has been transforming models

and celebrities for magazines and international brand photoshoots. Aung’s portfolio features the biggest names in the industry – with works published in big magazines such as NUYOU, HERWORLD, ELLE Singapore, Harper’s Bazaar Singapore, Augustman, and Men’s Folio.

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Alethea-Gen-Z Magazine-12

Art vs Artist: The Incredible Hair and Makeup Works of Artist Aung Apichai

Skewed towards avant-garde and high fashion, Aung aims to bend the norm, get playful with elements, and challenge the usual look by transforming his models’ faces by using shapes and colors that would highlight not only their features but as well as the message that they are trying to convey.

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Showcasing his extreme love of art through hair styling and makeup transformation, here are some of the stunning works of Thai artist, Aung Apichai.

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Photographed by Emerson Baun

Hair & Makeup by Aung Apichai

Makeup using Shu Uemura
Hair using Kevin Murphy

Styling by: Joy del Rosario

Video by: Mary Jane Manglicmot

Video/Editor: Niccole Mendoza

Models by: Scout Talents SG

Shot on location at In the Studio SG

Set-up design & overall creative direction by the Gen-Z production team


Gen-Z Magazine Aung Apichai
Gen-Z Magazine Aung Apichai
Gen-Z Magazine Aung Apichai
https://www.instagram.com/p/CebG4ImDmTz/
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