CASIO is teaming up with Café Kitsuné for a collaboration that’s basically an accessory version of your matcha latte order. The new AQ-230ECK combines CASIO’s classic square-face design with the coffee brand’s signature aesthetic, and it’s launching in Singapore on September 3, 2026.
If you’ve ever wanted your wrist to match your café aesthetic, this is it.
A Watch Built on Two Very Different Worlds
Café Kitsuné isn’t just another coffee shop. Founded in 2013, the brand now has more than 32 locations worldwide, including Tokyo and Paris, and it’s built its identity around what it calls Art de Vivre, a French phrase for “art of living.” The brand blends French and Japanese sensibilities in everything it does, and it was actually one of the first to bring matcha to Paris back in 2014. Beyond that, Café Kitsuné has earned a reputation for its specialty coffee, paying close attention to every step from sourcing to roasting to brewing.
That same blend of French elegance and Japanese tradition is exactly what shows up in the AQ-230ECK. The watch is based on CASIO’s AQ-230, a well-loved analog-digital combo watch known for its classic square face. For this version, the design takes on soft matcha green tones inspired by Japan’s tea culture, paired with the refined, minimalist style Café Kitsuné is known for.
The Details Make the Difference
This isn’t just a color swap. The collaboration shows up in small, thoughtful touches throughout the design. Café Kitsuné’s iconic fox symbol appears on both the dial and the case back, and the brand’s logo is engraved on the case back and clasp. Even the packaging gets the matcha treatment, wrapped in a color scheme that ties the whole collection together.
Despite the aesthetic focus, the watch doesn’t skip on function. It comes with water resistance, an alarm, a stopwatch, an hourly time signal, an auto calendar, and an EL backlight, so it holds up just as well for daily use as it does for style points. In short, it’s a watch built for people who want their everyday accessories to actually mean something.
The AQ-230ECK will be exclusive to CASIO-ID members and retails for S$159. It launches online at 11:00 AM on September 3, 2026, and will also be available in G-SHOCK stores at ION Orchard, Jewel Changi Airport, Takashimaya, Bugis Junction, VivoCity, Northpoint City, and JEM, following regular store hours.
