The multi-concept store features a café, Culture Garage, a boutique, and a stunning feature wall curated by Stefan Bogner.
When you think of Porsche, chances are you picture sleek sports cars, timeless design, and high-end performance. But what if there’s more the brand can offer? Something that goes beyond the driver’s seat?
That’s exactly the idea behind Porsche’s new multi-concept store at Jewel Changi Airport. Located at Terminal 1’s arrivals hall, right by the iconic indoor forest and Rain Vortex waterfall, the space features more than just cars. It’s like stepping into Porsche’s world—style, culture, food, and experiences that bring the brand closer to people in Singapore and beyond.
Here’s What You Need to Know About the Porsche Store at Jewel Changi Airport
Following the opening of Porsche Studio Singapore at Guoco Midtown last year, the brand is doubling down on lifestyle and innovation. Most recently, it launched a multi-sensory destination at Jewel Changi Airport where people can interact with Porsche in fresh, unexpected ways.
As CEO of Porsche Asia Pacific, Hannes Ruoff puts it: “Singapore has been our launchpad for bold, forward-thinking ideas. Porsche at Jewel is designed to spark curiosity, invite discovery, and deepen our connection with the region and beyond.”
The store is split into four zones, each one designed to highlight a different side of Porsche’s identity. First, there’s the Café Carrera by Baker & Cook. While food and cars might not be the most obvious pairing, Porsche has actually made it work. The café offers six signature sandwiches inspired by legendary road trip routes around the world.
Then, there’s the Porsche Lifestyle Boutique, which is where Porsche’s design DNA meets fashion and culture. The boutique sells curated apparel, accessories, and exclusive collaborations. For the store’s opening, Porsche teamed up with Singaporean artist Tiffany Lovage, who created a limited-edition capsule collection inspired by kopi culture. This includes items like T-shirts and tumblers featuring motifs of the Porsche 911 set against local streetscapes, blending everyday Singapore life with Porsche’s sleek aesthetic.
Moving to the third zone will definitely summon the geek inside you. Who wouldn’t? Culture Garage is designed as an exhibition space celebrating automotive culture. To mark Singapore’s 60th birthday this year, it features the iconic red 911 Carrera set against an illustrated backdrop of Peranakan shophouses on Joo Chiat Road.
Finally, there’s the feature wall curated by Stefan Bogner, founder of Curves magazine and a lifelong Porsche fan. His photography captures epic road trips across Southeast Asia and is paired with gems from Porsche’s archives. Together, they create a visual story that celebrates not just destinations, but the joy of the journey through life in movement.
This is Your Sign to Visit the Porsche Store at Jewel Changi Airport
The store’s location at Jewel Changi is no coincidence. With its constant flow of travelers, locals, and weekend crowds, it’s strategically placed to showcase Porsche to a global audience. The space is expected to attract both Singaporeans and international visitors, especially those in town for big events like the F1 Singapore Grand Prix this October.
More than just showcasing fast cars, Porsche’s new lifestyle space at Jewel makes the brand feel approachable, creative, and part of everyday culture. Whether you’re an avid car enthusiast, someone looking for a good sandwich and coffee, or just curious about design collabs, there’s something here for you.
Porsche at Jewel Changi Airport is open daily from 10 am to 10 pm. Beyond speed and luxury, this experience proves Porsche is as much about the journey as it is about the destination.
Cover image credit: Porsche
