Lacoste has officially unveiled its first concept store in Singapore, setting a new standard for experiential retail at ION Orchard. Inspired by the renowned Harajuku Concept Store in Tokyo, this new space blends French heritage with modern aesthetics, offering an immersive shopping experience that celebrates the brand’s unique fusion of fashion and sport.
Personalized Fashion: My Lacoste Customization Arrives in Southeast Asia
For the first time in Southeast Asia, Lacoste introduces its ‘Atelier’ customization service, allowing shoppers to personalize polo shirts and T-shirts with a variety of crocodile patches and text embroidery. The exclusive “Singapore” crocodile design brings a local flair to the brand’s signature pieces, offering customers a way to express their individuality with precision and style. This unique feature, previously only available in select stores globally, cements Lacoste’s commitment to self-expression and customization.
Beyond Apparel: A Store Designed for Experience
Lacoste’s new concept store isn’t just about shopping—it’s about celebrating the brand’s legacy while embracing innovation. The space is designed to highlight key elements of Lacoste’s DNA, featuring:
- The Polo Wall – A tribute to René Lacoste’s pioneering spirit, showcasing a diverse selection of polos in different colors and fits.
- The Footwear Lounge – Designed with a circular layout inspired by a tennis ball, this section brings together performance and streetwear styles, reinforcing Lacoste’s deep roots in the sport.
- Curated Collections – Seasonal drops, exclusive collaborations, and timeless classics ensure that every visit offers something fresh.
With this concept store, Lacoste continues to push the boundaries of fashion retail, offering an engaging and interactive shopping journey that honors its heritage while embracing modern trends.
The new Lacoste concept store is now open at ION Orchard, B2-08, 2 Orchard Turn, Singapore 238801. Visit daily from 10:00 AM to 10:00 PM.
