The highly anticipated collaboration between Giorgio Armani and Kith has finally arrived, with the launch of their first-ever menswear collection for Fall/Winter 2024: The Archetype. This groundbreaking partnership brings together the timeless elegance of Giorgio Armani and the streetwise sensibility of Kith, creating a truly unique and versatile wardrobe that appeals to men from all walks of life.
Blending Style with Purpose: Four Archetypes
The collection draws its inspiration from four distinct archetypes: The Artist, The Entertainer, The Traveler, and The Entrepreneur. Each capsule in the collection reflects a different lifestyle, with tailored pieces, unique color palettes, and carefully chosen fabrics that represent the essence of these archetypes.
Ronnie Fieg, founder of Kith, explains, “Even from our earliest conversations, I knew I wanted this collection to revolve around suiting. To me, ‘suit’ and ‘Giorgio Armani’ are synonymous. I wanted to pay homage to Mr. Armani’s career and life by representing the men who I feel he has inspired the most.†This tribute to Armani’s legacy is evident in every detail, from the sleek designs to the innovative fabrics.
A Global Fashion Event
The launch of The Archetype kicks off with a pop-up event in New York City on September 6th-7th, 2024, coinciding with New York Fashion Week. Attendees will be able to experience the collection firsthand at the fully redesigned Upper East Side Townhouse, where each room will embody one of the four archetypes. Following this, the collection will make appearances at London Fashion Week, Milan Fashion Week, and several global stores, allowing fashion enthusiasts worldwide to shop the collection ahead of its official release.
Whether you identify as an artist, entertainer, traveler, or entrepreneur, The Archetype offers something for everyone. The collection’s fusion of Giorgio Armani’s craftsmanship and Kith’s modern streetwear vision is sure to make waves in the fashion industry.
