The skincare revolution by The Ordinary is stepping up its game. Last August 7th, The Ordinary launched a new line of body care products, answering the question: why should your skincare routine stop at your face? With only 9% of your skin on your face, the other 91% deserves some attention too. This launch includes three innovative products—Salicylic Acid 0.5% Body Serum, Niacinamide 5% Face & Body Emulsion, and Natural Moisturizing Factors + Inulin Body Lotion—that bring The Ordinary’s trusted ingredients to the body care market.
Skinification of the Body: The New Trend in Self-Care
With the ‘skinification’ of the body becoming a trend, consumers are shifting their focus from just facial skincare to full-body care. According to research by Google Trends and Meta, searches for body skin care have surged by over 1,000% since December 2023. This spike shows that people are ready to invest in their whole-body routine, not just their face. The Ordinary’s new body care products are the perfect companions for this self-care shift, providing the same quality ingredients the brand is known for, now in body-appropriate formulations.
“The Ordinary Lab is constantly listening to feedback on our product offerings. After being asked so many times if a product can ‘also be used on the body,’ it just made sense to formulate body care products that encourage people to treat their body’s skin the same way they treat their face,†says The Ordinary’s spokesperson.
Meet the New Essentials for Your Body Care Routine
The three new body care products are designed for all skin types and tones, staying true to The Ordinary’s commitment to accessible and science-backed formulations. The Salicylic Acid 0.5% Body Serum is perfect for those prone to blemishes, offering gentle exfoliation to smooth skin texture. Meanwhile, the Niacinamide 5% Face & Body Emulsion works wonders for brightening and evening out skin tone, particularly for those with sensitive skin. Lastly, the Natural Moisturizing Factors + Inulin Body Lotion combines skin-identical moisturizers with a prebiotic ingredient to deeply hydrate and support the skin barrier.
These products reflect The Ordinary’s core values of transparency, honesty, and integrity. They are a testament to the brand’s dedication to making quality skincare accessible to everyone, now extending beyond the face.
With The Ordinary’s new body care line, it’s time to give your body the attention it deserves—because good skin care doesn’t stop at your face.
