A New Release That’s All About Versatility
UGG® has returned once again, but this time, they’re reimagining warm-weather styles to have one serious main character moment. For their Spring/Summer 2025 campaign, they’ve teamed up with HANNI (yes, that HANNI from NewJeans) once again to unveil the GoldenRise — a three-in-one platform sandal that’s about to be everywhere.
Picture this: a sandal that adapts to your vibe. Whether you’re going casual for your coffee run, full-on fashion for brunch, or dancing the night away, the GoldenRise gives you options. You can wear it as a slide, a slingback or a wrap-around sandal, so you’re literally getting three looks in one. And with a color palette of Mustard Seed, Dark Apricot, and Black, there’s a shade for every aesthetic.
HANNI + UGG® = A Campaign That Hits Different
As the face of the campaign, HANNI epitomizes the spirit of the season—easy, fun and unapologetic. The visuals guide us through her perfect summer day: lounging on a rooftop, spontaneous nail salon visits, and nights out on the town with her crew (Ayumi, Jenny, and Yoyo). It’s all about feeling good and looking even better, and the GoldenRise matches that vibe perfectly.
UGG® is ensuring this drop turns heads with hand-painted murals of HANNI in LA, NYC, London, Paris, Seoul and Tokyo, plus a digital takeover across billboards, subways, taxis and buses. If you spot her on a city wall, be sure to take a picture.
Where to Cop the GoldenRise
Want to get into Big Spring Energy? The GoldenRise Sandal is now available at UGG.com, at UGG® stores and other selected retailers in umpire Southeast Asia.
