Global athletic brand lululemon has officially welcomed KAZUHA of K-pop sensation LE SSERAFIM as their newest brand ambassador. Known for her captivating performances and dynamic presence, KAZUHA perfectly aligns with lululemon’s vision of encouraging purposeful living and self-expression through movement.
Embracing Authentic Movement
KAZUHA’s journey from accomplished ballerina to internationally acclaimed K-pop star underscores her remarkable blend of athleticism, passion, and grace. “Whether it’s dancing, performing, or simply enjoying a walk in nature, movement is a vital part of my life,” shares KAZUHA. “Through this partnership, I hope to inspire everyone to express themselves freely and feel alive in every movement.”
Nathan Chang, lululemon’s Vice President for Brand & Community in APAC, emphasizes this synergy: “KAZUHA’s drive, strength, and confidence make her a true champion for mindful movement.”
Inspiring Global Communities
As lululemon’s ambassador, KAZUHA will help shape future innovations and collections.
Her role reflects personal insights into active and lifestyle wear.
She joins a global roster of ambassadors like Formula 1 star Lewis Hamilton and tennis player Frances Tiafoe.
KAZUHA will also be featured in lululemon’s global “Live Like You Are Alive” campaign.
This initiative celebrates icons who promote authentic living and everyday joy through movement.
Together, lululemon and KAZUHA encourage people to see movement not just as exercise, but as joyful self-expression.
