Viktor&Rolf Fragrances just named Thai superstar Joong Archen Aydin as its newest Regional Ambassador for Southeast Asia — and the announcement arrives alongside the reveal of the brand’s bold new scent, Spicebomb Metallic Musk.
A New Face for Modern Masculinity
In a statement, Charles-Alexandre Boczmak, General Manager of SAPMENA L’Oréal International Distribution, shared the brand’s excitement over the partnership, calling Joong’s presence “authentic” and “distinctive,” and highlighting how he captures a fresh vision of masculinity that balances strength, softness, and sensuality.
For Joong, joining Viktor&Rolf feels like a milestone moment.
“Becoming the Regional Ambassador for Viktor&Rolf Fragrances and the face of Spicebomb Metallic Musk is a dream come true,” he shared. He describes the fragrance as more than a scent — “an expression of confidence and a celebration of modern sensuality.”
Across Southeast Asia, fans can expect Joong’s ambassadorship to come alive through exclusive events, campaigns, and activations. As a multitalented actor, model, and singer, his influence marks a new era for Spicebomb’s evolving identity.
Inside Spicebomb Metallic Musk: Electrifying, Sensual, and Refined
Crafted by master perfumers Jean-Christophe Hérault and Carlos Benaim, Spicebomb Metallic Musk delivers an intense balance of spice, musk, and magnetic warmth.
The fragrance opens with the signature Spicebomb black pepper, sharpened by aldehydes for a bright and electric lift. It melts into white musks, silver suede, and cinnamon, creating a multilayered scent that feels bold yet refined. It’s designed for the Viktor&Rolf man: confident without being loud, sensual without losing edge, and charismatic from the first spritz.
Metallic Musk joins the legacy of the Spicebomb lineup — following fan favorites like Extreme, Night Vision, Infrared, and Dark Leather — while pushing the series toward a more daring, modern expression.
A Brand Built on Artistry
Viktor&Rolf continues to set the bar for avant-garde artistry. Known for conceptual couture and innovative design, the fashion house treats fragrance with the same precision and creativity. From Flowerbomb to Spicebomb, each release reflects a commitment to boundary-pushing craft — and Metallic Musk is no exception.
With Joong leading the regional campaign, the fragrance steps confidently into a new chapter, merging high fashion, scent innovation, and cultural influence.
