Self-Portrait, the renowned London-based fashion house, has once again partnered with global sensation Jisoo for its captivating pre-Fall 2025 campaign titled “Dreams of Past Lives.” Shot in Seoul by celebrated photographer Drew Vickers, the campaign seamlessly merges nostalgic 60s aesthetics with futuristic, AI-generated visuals.
Dreaming in AI-Enhanced Realities
“Even with everything she’s achieved, there’s still a sense of mystery about her,” explains Han Chong, Self-Portrait’s founder and creative director, highlighting Jisoo’s innate ability to command attention. The campaign is both surreal and nostalgic, transporting viewers to dreamlike spaces that blur the line between imagination and reality.
Photographer Drew Vickers, acclaimed for his innovative use of AI, creates a backdrop of imagined places. Each scene feels both retro and futuristic. The visuals are surreal yet familiar—like stepping into a dream. Jisoo moves through these spaces with ease and grace. She blends authenticity and fantasy, turning each frame into a story. The result? A visually compelling narrative that stays with you.
Fashion as Storytelling
Jisoo shares her experience: “Working with Han and Self-Portrait is always really inspiring; I feel completely empowered to be myself.” Her wardrobe reflects this freedom, featuring striking combinations like a nylon windbreaker with a gingham bandeau, intricate lace blouses paired with beaded denim skirts, and a crisp white mini dress accentuated by a Rattan Bow Basket Bag.
Each ensemble aligns perfectly with the campaign’s dreamy landscapes, emphasizing a blend of practical style and whimsical allure. Self-Portrait’s pre-Fall 2025 collection continues its commitment to accessible elegance, perfectly balancing classic sophistication with modern flair.
Jisoo Self-Portrait campaign proves their powerful synergy once again. Together, they deliver more than just fashion. This campaign tells a story. It sparks curiosity. It fuels the imagination. It’s a vision that lingers, leaving a lasting impression long after the last look.
Cover image credit: DREW VICKERS
