BLACKPINK’s Jisoo is back with her second Alo campaign—and this time, she’s channeling full-on West Coast wellness vibes.
Still waiting for that push to finally try Pilates, go on a morning run, or even just show up to the gym? Same.
But if you’ve been looking for a sign, Jisoo’s newest collab with Alo might just be it. The BLACKPINK star is back with the brand for their Spring 2025 campaign—and it’s all about wellness, balance, and moving with intention (while still looking really, really good).
Check Out Alo Yoga’s Spring 2025 Campaign
After making waves in Alo 2024 campaign, Jisoo is back with a vibe we’re all chasing right now. Think slow mornings, mindful movement, and effortless outfits that take you from mat to matcha. This campaign feels like the soft reset we didn’t know we needed.
The timing of this drop is kind of perfect. With BLACKPINK gearing up for their highly anticipated world tour, Jisoo’s schedule is anything but chill. But somehow, she makes time to take care of herself—and this campaign gives us a peek into how she does it. In her own words, Jisoo shared in 2024 that her health and wellness have become a top priority. When she’s not on stage or traveling the world, she’s all about yoga and Pilates. And honestly, that’s definitely a vibe we could emulate.
This new campaign takes things even further. Jisoo fully leans into a wellness-first mindset, dedicating an entire weekend to movement, recovery, and intention—all captured in a dreamy shoot that totally channels Alo’s signature West Coast energy. Whether it’s sipping matcha in the morning, setting intentions with meditation, working out at the Alo Wellness Club in Los Angeles, or simply taking a quiet walk, the campaign feels less like a photoshoot and more like a real-life wellness reset we all kinda need.
Jisoo’s Approach to Wellness
As the South Korean singer and actress puts it: “The best way to beat jet lag is with Pilates. The Alo Wellness Club is my favorite place to center myself. I always love how I feel after a workout, there is nothing better than this feeling.”
You can really feel the calm-meets-powerful vibe she brings to the campaign. Not just pushing yourself to the edge but staying consistent, making time to feel good, and finding joy in movement—however and whatever that looks like for you.
Summer Nacewicz, Alo’s EVP of Creative and Marketing, couldn’t agree more, highlighting how the K-pop artist is the perfect embodiment of the brand. “She’s a global force, yet her approach to wellness is personal and intentional. This campaign is about more than just activewear — it’s about how Alo supports Jisoo’s journey, whether she’s preparing for the stage, traveling the world, or taking a well-earned moment to breathe.”
Now, let’s talk about the fits. The collection is packed with effortless essentials you’ll want in your daily rotation. That soft ribbed knit tops in blush pinks, pinstripe miniskirts, cropped tanks, hoodies, high-waist leggings, racerback bras—you get the idea. Basically, everything you need to feel comfy, confident, and cute, whether you’re headed to the studio or staying in for a self-care day.
But maybe the most refreshing part of this whole campaign? It’s not just all about sweating it out. Jisoo’s approach to wellness reminds us that being healthy doesn’t have to mean going hard all the time. Sometimes it’s about slowing down, recharging, and just taking a breath. Movement is powerful—but so is rest.
So, if you’re in your wellness era or thinking about starting, consider this your sign. Check out the full collection here.
