Explore a dreamy, interactive space where Hermès scarves take center stage, blending art, storytelling, and decades of fashion legacy.
It’s not every day you can wear a piece of art. While fashion often speaks through how we mix, match, and make statements, there’s something far more profound in wearing a creation meticulously brought to life by artisans—pieces imbued with artistry, history, and quiet grandeur. Since 1937, Hermès’ silk scarves have graced the wardrobes of celebrities, collectors, and even royalty, becoming emblems of timeless elegance and imagination.
And now, for those who love to uncover the stories behind what they wear, Hermès invites you to step into a dreamscape of silk and color. The Silky Way pop-up at Marina Bay Sands Event Plaza is open to the public until November 5, offering visitors an enchanting journey through the house’s world of artistry, craftsmanship, and storytelling.
What Waits for You at Hermès’ ‘The Silky Way’ Scarf Pop-Up
At its heart, The Silky Way is a celebration of the Hermès carré—a square of silk that, for nearly a century, has served as a canvas for the brand’s boundless imagination. Since its debut, the carré has transcended the notion of an accessory, evolving into a wearable painting where myths, animals, constellations, and dreams intertwine.
This traveling exhibition invites Singaporeans, fashion aficionados, and creative souls alike to wander through an immersive space where art, movement, and narrative come alive. Strategically located against the glittering skyline of Marina Bay Sands, the pop-up unfolds like a living gallery, like a place where silk breathes, stories shimmer, and colors seem to move with the light.
One of its highlights is a 20-minute animated film that follows the adventures of a woman who journeys across the world, chronicling her discoveries through handwritten letters. Her voyage becomes a poetic thread connecting every scarf on display—scarves that echo her travels in vivid silk illustrations, transforming personal moments into works of art.
As the film’s imagery expands beyond the screen, the entire space awakens with walls and fabrics that ripple with color, and larger-than-life scarf motifs bloom around visitors. It’s a viewing experience that bridges fantasy and craftsmanship. The Silky Way becomes a constellation of stories, each scarf a star in Hermès’ universe of imagination.
Hermès ‘The Silky Way’ Scarf Pop-Up: Where Wonder Meets Wander
Beyond the short film, you can explore a constellation of sensory encounters: a photo booth where your moments are captured on soft neoprene prints, a listening nook where stories unfold to the rhythm of a gentle guitar, and a telescope revealing a whimsical surprise that rewards the curious. There’s even a delicate cut-out book that opens like a fairytale, revealing the intricate details of one particularly special scarf.
Another highlight, the Carré Stories Wall, offers visitors a tactile connection to Hermès’ silk legacy. Each card tells the tale of a different scarf, including its inspiration, its artist, and its hidden meanings. For those who love to linger and learn, the library corner provides a quiet escape, filled with books that trace the maison’s history, its collaborations with artists, and the evolution of its silk creations.
The Silky Way pop-up is an invitation to slow down, to explore, and to rediscover wonder in the weave of silk. Open daily from 12 PM to 8:30 PM until November 5, it welcomes guests aged seven and above. Walk-ins are allowed, though reservations are encouraged via hermes.com to ensure entry during peak hours.
Whether you come as an admirer of fashion, an artist at heart, or simply a dreamer in search of beauty, Hermès’ The Silky Way promises a journey that lingers long after you’ve left, much like the whisper of silk against skin.
Cover image credit: Hermès
