G-SHOCK, the iconic brand celebrated for its resilience and innovation, proudly unveils the TOUGH LIKE YOU campaign. This campaign pays tribute to those who out-tough the challenges of daily life with the launch of the new G-STEEL GBM-2100 series. Designed for the modern warrior, these timepieces blend style with unmatched durability.
Redefining Toughness: The G-STEEL GBM-2100 Series
G-SHOCK’s TOUGH LIKE YOU campaign challenges the conventional definition of toughness. It celebrates the spirit of those who face life head-on, embodying resilience and strength. The new G-STEEL GBM-2100 series is a testament to this spirit. Available in classic black, sleek blue, and vibrant green, these watches are more than just accessories—they are badges of honor.
Each scratch and dent on a G-SHOCK watch tells a story of overcoming challenges. As the press release states, “The watch is not just an accessory; it’s a badge of honor for those who out-tough the toughest of days every day.” These watches are crafted with bio-based resin bands, seamlessly transitioning from casual to business settings. They embody a fusion of toughness and aesthetics, making them perfect companions for any adventure.
Innovative Features for the Modern Warrior
Since 1983, G-SHOCK has pushed the boundaries of durability. The GBM-2100 series, building upon the iconic GM-2100 design, introduces Bluetooth® and solar capabilities. This ensures unparalleled performance in any situation, whether you’re heading to work or embarking on an outdoor adventure.
Launched last July 26, 2024, in Southeast Asia (Singapore, Malaysia, Thailand, Philippines, and Indonesia), these timepieces represent a significant evolution in G-SHOCK’s iconic 2100 lineup. As the campaign encourages, embrace both internal and external toughness, no matter the scale of the situation. Because you don’t just survive a tough world—you out-tough it.
For more information and to explore the new GBM-2100 series, visit the G-SHOCK Singapore website.
