Fix Dessert Chocolatier just launched its first Asia pop-up at Changi Airport Terminal 1, and it’ll be here for a limited three-month run till end-January 2026!
Dubai has always been synonymous with luxury. From architectural grandeur that reshapes skylines, gold-drenched shopping districts, and dining experiences that feel like little escapes into a more glamorous world, it’s literally a place for extravagant experiences.
That’s why it’s no surprise that everyone wants to try that viral Dubai chocolate that rose to global sensation. This one has taken over TikTok, Instagram, and every Gen Z’s #fyp, thanks to its rich milk chocolate shell stuffed with silky pistachio cream, layered with crispy kunafa, and finished with a touch of tahini. Inspired by the classic Arab dessert knafeh, it’s the kind of treat that turns a simple bite into an unforgettable moment.
Chances are you’ve already seen it. One video randomly appears in your feed, and suddenly it’s everywhere. People unwrapping it with reverence, breaking it open in slow motion with all that ASMR, and taking that first bite that always ends with the same reaction: pure bliss. Now, if you’ve been wondering how to get your hands on this luxurious Middle Eastern-inspired indulgence, your day is about to get a little sweeter. Fix Dessert Chocolatier has officially opened its first-ever pop-up in Asia at Changi Airport Terminal 1.
The Sweet Story Behind Dubai’s Most Famous Chocolate
The origin of this sensation is surprisingly heartwarming. The trend began with Sarah Hamouda, co-founder of Fix Dessert Chocolatier, who developed a serious craving for knafeh during her pregnancy. If you’ve had knafeh, you’ll definitely understand the obsession. It’s a comforting Middle Eastern dessert made from fine strands of filo pastry soaked in butter, layered with cheese, and usually topped with pistachios. Instead of simply giving in to the craving, Sarah got creative. She reimagined her favorite dessert into something portable, modern, and irresistibly indulgent.
Her creation was a chocolate bar with a twist: a glossy milk chocolate exterior that gives way to a luxurious pistachio cream center and crispy kunafa layers. It was a flavor combination that felt familiar yet new, traditional yet elevated. People who tried it couldn’t stop talking about it, and those who saw it online couldn’t stop searching for it.
Although Fix Dessert Chocolatier was founded in 2021, the brand only exploded on social media in 2023 when TikTok food creator Maria Vehera posted a video of herself eating the bar in her car. The clip went insanely viral, racking up millions of likes and sparking a worldwide frenzy. Remakes appeared across Asia, and the brand even hosted pop-ups in New York and London. Now the iconic chocolate has made its way to Southeast Asia for the first time, and Singapore gets the honor to serve all the goodness everyone deserves.
Here’s Everything You Need to Know About Fix Dessert Chocolatier Pop-Up in Singapore
Yes, you no longer need to doom-scroll through food videos or scramble to find someone flying back from Dubai. The world-famous ‘Dubai chocolate’ is now within reach at Changi Airport Terminal 1’s transit zone. The pop-up is open for three full months until the end of January 2026, giving you plenty of time to savor it, stock up for the holidays, or even hoard a stash for Valentine’s Day. No judgment. Some treats are worth keeping on standby.
The pop-up features the brand’s signature creations, including the famous Can’t Get Knafeh Of It, Pick Up A Pretzel, and Mind Your Own Biscuit. Each one delivers the signature Fix experience that fans have long been raving about: silky, crunchy, nutty, sweet, and completely unforgettable.
Whether you’re a chocolate lover chasing your next memorable bite, someone who lives for viral food moments, or simply in search of a sweet way to celebrate yourself or someone you love, this might be the sign you’ve been waiting for. Head now to Changi Airport Terminal 1 and let Fix Dessert Chocolatier show you exactly why the world can’t stop talking about Dubai’s most delectable creation. Who knows, maybe it’s your turn to create a social media post too!
Cover image credit: Changi Airport
