After owning the stage, the screen, and the gym, Dua’s taking over skincare, too.
Dua Lipa is definitely a living proof that there’s literally no limit to what a woman can do. From winning multiple Grammy Awards to dominating global concert stages, hosting her own podcast, and cofounding Frame Fitness, the Radical Optimism singer just keeps adding new titles to her resume. And as if her schedule wasn’t impressive enough, she is now stepping into the skincare world with the launch of her very own luxury line: DUA, created in collaboration with the iconic German beauty brand Augustinus Bader.
On her official social media, Dua teased the launch with a glowy campaign video and wrote, “Such a dream to launch my very own skincare line in collaboration with the best of the best, I’m so in LOVE with these formulations and the amazing TFC5™ technology that makes them so special, let the new journey begin!” And for those who have been following the iconic singer-songwriter, we all know how she doesn’t do anything halfway—and this new endeavor proves she’s all in it.
Introducing DUA: Simple, Science-Driven, and Seriously Effective
We all know celebrity schedules are intense. Between performing on stage, running businesses, and constantly being camera-ready, it’s easy to wonder how Dua keeps her skin glowing through it all. And now is the time to reveal her secret: DUA—a three-step routine powered by Augustinus Bader’s patented TFC8™ technology, known for its science-backed ability to support skin renewal and strengthen the barrier over time.
Her latest release includes three skincare products: Balancing Cleanser, which gently purifies without stripping away your skin’s moisture, Radiance Comple, which is rich in vitamins and helps target dullness, fine lines, and dark spots, and Regenerating Cream that delivers deep hydration, boosts elasticity, and locks in radiance.
Simple, smart, and effective—a simple skincare philosophy that exactly addresses the needs of today’s generation, instead of those long and tedious steps to follow. As the cofounder and CEO of Augustinus Bader, Charles Rosier puts it: “It was important to Dua that we create a skincare routine that felt intuitive and not overwhelming: something simple, purposeful, and genuinely effective. She lives an incredibly fast-paced life and wanted a line that could fit seamlessly into any routine, not add complexity.”
As a longtime fan of Augustinus Bader’s high-performance products for their clean formulas and results-driven philosophy, this collaboration is very personal for Dua Lipa, as she wanted to create not just a beauty line per se but something that felt luxurious yet accessible, merging science and simplicity into a line that works for anyone. Something that can be used whether you’ve got that very hectic schedule, you’re on tour, or simply just winding down after a long day.
Skincare That Speaks to the New Generation
While this marks Dua Lipa’s first official skincare venture, it’s not her first time stepping into the beauty world. Over the years, she’s been the face of YSL Beauty, representing everything from the brand’s iconic fragrances to its new Loveshine lip collection as a Global Makeup Ambassador. However, this time, it’s her own story told through skin.
Her skincare line also taps into what Gen Z and millennials are craving in beauty right now: authenticity, transparency, and results. Gone are the days when one-size-fits-all products ruled the skincare shelves. Today’s beauty lovers are ingredient-savvy, eco-conscious, and looking for products that are both effective and ethical.
And DUA checks all those boxes. It’s vegan, cruelty-free, fragrance-free, and formulated without parabens, silicones, or irritants, making it suitable even for sensitive skin. It’s suited for the kind of life led by the younger generation, who are driven but want to step out of the complexities of routines to attain that commercialized kind of perfection.
So, whether you’re chasing your dreams, running from meeting to meeting, or just trying to get that effortless post-concert glow, DUA might just be the skincare ritual your routine has been waiting for. Because if Dua Lipa’s skin can keep up with her nonstop lifestyle, there’s a good chance yours can too.
Cover image credit: DUA™ by Augustinus Bader Science
