Coca-Cola® and Marvel have joined forces to bring fans a thrilling new way to experience their favorite superheroes. Starting this September, Coca-Cola Singapore will release limited-edition Coca-Cola cans featuring beloved Marvel characters like Deadpool, Wolverine, and Loki. This collaboration goes beyond just cool designs, offering fans an immersive, interactive adventure through augmented reality (AR) and exciting prizes.
Marvel Characters Come to Life in AR
Coca-Cola x Marvel: The Heroes isn’t your typical collector’s edition. When you scan the cans, the characters come to life through an AR experience. Deadpool, Black Widow, Iron Man, and more will leap off the cans and into your screen, bringing a new level of excitement to every sip. The collaboration taps into Marvel’s iconic storytelling to deliver a unique, magical experience for fans of both brands.
According to Islam ElDessouky, Coca-Cola’s Global Head of Creative Strategy, this campaign pushes the limits of what fans can expect from collaborations. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.â€
Collect Cans and Win Big Prizes
From September 1 to October 31, 2024, fans can collect six different designs available in both Coca-Cola Original Taste and Coca-Cola Zero Sugar. The designs feature iconic Marvel characters such as Hulk, Wolverine, and Iron Man, giving fans the chance to own a piece of the Marvel Universe.
Mindy Hamilton, Disney’s Senior Vice President of Global Marketing Partnerships, shared her enthusiasm: “We redefined the traditional marketing paradigm in the best way possible, delivering an unprecedented campaign that taps into the power of the Marvel Universe.â€
Whether you’re a die-hard Marvel fan or just looking for a fun, interactive experience, this collaboration offers something for everyone.
