After dazzling on the dreamy shores of Lake Como, Chanel’s latest Cruise collection is set to make waves in the vibrant heart of Singapore.
It’s official: Chanel is bringing its Cruise 2025/26 show to Singapore this November, and the fashion world is already buzzing with excitement. The very same looks that shimmered against the romantic backdrop of Lake Como will soon unfold in the heart of Southeast Asia, as the French Maison continues its tradition of restaging its Cruise collections in destinations that blend glamour, culture, and global appeal.
Originally unveiled on April 29 at the opulent Villa d’Este, a 16th-century architectural masterpiece nestled along the iconic Italian lake, the collection is now set for a second grand reveal on November 4 in Singapore. The exact venue remains under wraps, but anticipation is already sky-high. After all, when Chanel comes to town, it doesn’t just bring fashion. It brings a full-fledged cultural moment.
Here’s What We Know So Far About Chanel’s Upcoming 2025/26 Cruise Show in Singapore
Singapore, with its mix of cutting-edge modernity, multicultural vibrancy, and deep-rooted heritage, offers the perfect canvas for Chanel’s world. As described by the brand, the city-state represents a unique gateway to Asia—dynamic, forward-thinking, and unapologetically stylish. It’s this blend of tradition and trendsetting that makes Singapore an ideal host for the Cruise show’s restaging.
The collection masters effortless elegance and sun-drenched sophistication. It showcases 69 stunning looks that blend the freedom of summer with Parisian chic. Models wear crisp, straight-cut trousers paired with oversized sunglasses, while a strawberry pink pea coat adds a vibrant touch. Sequinned gowns shimmer like morning light on water, and dramatic capes invite golden hour strolls. Backless jumpsuits radiate understated glamour. Oversized beach bags and long gloves complete the poolside-ready silhouettes that whisper luxury at every turn.
Celebrities, Ambassadors, and a Hint of Mystery
Star power added to the sparkle in Lake Como, with Chanel ambassadors and celebrity guests including Lupita Nyong’o, Keira Knightley, Margaret Qualley, Fala Chen, Ally Achiraya, Valentina Bellè, Matilda Lutz, Emanuela Postacchini, and Singapore’s own star, Tasha Low. Could we see them in Singapore too? And what about Jennie of BLACKPINK, the global style icon and Chanel darling—will she make an appearance? As always with Chanel, part of the allure lies in the mystery.
Well, this isn’t the first time the House has brought a Cruise collection to Singapore. Back in 2013, under the direction of the legendary Karl Lagerfeld, Chanel staged a show at the Loewen Cluster in Dempsey Hill, an enclave of colonial-era buildings steeped in lush tropical greenery. Now, over a decade later, the brand returns to a city that has grown so much in style influence and global relevance.
According to Bruno Pavlovsky, President of Fashion at Chanel, the decision to return was a natural one. Singapore has a strong and loyal base of customers that’s been growing for the past 30 years. “It’s an important hub in our development.”
Beyond showcasing the latest designs, Pavlovsky hinted at something deeper that is yet to unfold this November: “Our dream is to create the dream, and the dream can only be created with the best design and quality. I think it’s time for us to open the secret a little behind Chanel, not the designing, but the secret behind manufacturing, to understand that when we manufacture, there is such a powerful know-how and amazing people behind that.”
Expect More Than Just a Show—Expect an Experience
In true Chanel fashion, this won’t just be a show. It will be an experience. These traveling Cruise collections are never just about fashion. They are storytelling moments, artfully curated to express the brand’s DNA while echoing the spirit of the host city. From the staging to the set, the guest list to the soundtrack, every element is deliberate, a seamless blend of haute couture and high emotion.
Where will Chanel host the Cruise 2025/26 show in Singapore? Who will walk on the carpet? What will the night look and feel like? For now, all we can do is wait in anticipation and a poised sense of wonder. Stay tuned for more details.
